We market our quality and our ligitamacy. We often get phone calls that when they hear our price automatically bring up the people on craigs list. Right now unemployment in our area is bad so there are a ton of people advertising on craigslist that aren't ligitimate and work for next to nothing! I explain to them the difference between a ligitimate business and the others. I have also gone behind other cleaning companies for example with a new one time customer and pointed out all the areas that the other company missed.
We also have different levels of cleaning packages for customers to choose from.
Most people read quietly but do not comment. Research reveals that less than 1% of the people who read boards generally comment.
So I'll respond since you said you wanted to start a dialogue. Perhaps the lurkers will learn something:
I have personally never offered cleaning packages. My idea is, either we are going to clean a home thoroughly or we are not. Our first time cleaning rates are set and we offer a set rate for ongoing cleanings. To me, it would be too confusing to the cleaning techs to---on one hand tell them to do a top to bottom cleaning---then on the other hand tell them that because of a "package", they need to skip this or that. I want them to offer everyone the same high quality cleaning.
What sets us apart?
Many things, but one thing that I'll mention is the fact that each cleaning tech is only allowed to clean two homes per day. Other cleaning companies have their people cleaning 4 - 6 per day---and they rush through, doing a lousy job.
The reason I do it that way is because I want my workers to take their time (I don't believe in "speed cleaning"). And also I only assign one cleaner to a hous
e, unless the house is particularly large. This works for my particular company but each company needs to do what works for themselves.
I have noticed that many cleaning companies do not give their workers a "caseload" of their own clients. I don't understand that. My employees receive their own personal caseload and they service their caseload either weekly or biweekly.
At the end of each month, I give them a calendar so they will know ahead of time who they will service, who has rescheduled, who they are subbing for, etc. They love it. It helps them to feel settled---instead of wondering from day to day what's going on. And I presently have a zero turnover of employees. In fact, I tried to fire one a couple of weeks ago and she negotiated with me to make the necessary changes to keep her job, and now she's doing great.