Importance of an optimized web presence - Page 2 - Cleaning Talk - Professional Cleaning and Restoration Forum

juggernaut · 09-26-2008, 12:22 PM

Quote:

Originally Posted by Lou

oh man I appreciate the help your trying to provide but that link only increased my confusion

Well you don't have to worry about the link. When that time comes what you need to know is that link will be easy to read, very easy. Make sure you have your webmaster/designer design the site so it validates on that site. Tell them you want to be able to check it. All you will have to do is place your site in the link, run the test and it will show you red or green. There will be messages in it if it's red that your webmaster will be able to deal with. All you need to know is if the page shows up green, you are good to go. If it's red your webmaster has some fixing to do.

juggernaut · 09-26-2008, 12:26 PM

Heres what I mean.

Your site checked.

http://validator.w3.org/check?uri=ht...Inline&group=0

The w3 site. (Just for your reference w3 means www World Wide Web)
http://validator.w3.org/check?uri=ht...idator%2F1.591

I can't stress enough how much a strong web presence is these days. If you do not have a strong site you will lose customers. I get about 200 new hits per day and get about 20 calls per week from my site. Funny thing is for some reason most of my calls will come in 1 or 2 days.

Lou · 09-26-2008, 12:45 PM

I stress over stuff I have little/no control over that being said I just got off the phone (military base) the guy found me from web search.

I just want the phone to ring........hold on .....phone is ringing again.

houstoncleaning · 09-30-2008, 11:51 AM

In my experience, old-school SEO is dead. It's much too hard/risky and there are faster ways to get commercial cleaning leads online. (Especially since the advent of "nofollow" links)

Educate yourself on web2.0 and community-based viral marketing. This has been a money-maker form my cleaning business.

HBF · 10-02-2008, 09:21 AM

Pay Per Click is good if you are not getting good search results on the keywords you are targetting. Be careful, though, that you are putting the proper keywords in your campaign or you will be paying a bundle for non relevant hits. For example, if you own a cleaning business in NYC, you would want your keywords to be cleaning in NYC, cleaning in Mahattan and so on. You do not want your keyword to be cleaning. This will result in hits from NY to LA and of course those in LA won't be hiring you, so you just wasted tons of money.

Once you optimize your site for Search Engine Optimization (SEO), you will start to crawl to the top of the organic listings and will not need to pay for your hits any longer, but until that happens, that is how people will find you.

Also, if you are a new website, it will take some time for you to get near the top especially if you have a lot of competition. The older your site, the better. That is why it is important to pick a domain name and stick with it...don't get a new name later. You will lose all your rankings built up thus far.

Good luck!
Stacy
http://www.businessformsstore.com/website_optimization