Do Cleaning Companies Need Social Media? - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #1 of Old 02-13-2017, 01:02 PM Thread Starter
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Do Cleaning Companies Need Social Media?

No business can survive without customers, but sometimes finding the right customer can be difficult. Many modern businesses make use of social media platforms to reach their target audience, but this marketing method is not the best option for all business. Keep reading to learn whether social media might work for your cleaning company and, if so, how to do it right.

Does Social Media Work for Cleaning Companies?

According to a poll conducted by The Janitorial Store, just 26% of cleaning businesses are present on social media, but they do not use it to actively promote their business. Another 18% of cleaning business have no social media presence. While you may not automatically associate social media sites like Facebook, Instagram, and Twitter with a cleaning business, the truth is that any business can use social media as part of their marketing platform.

Social media presence is just another way to reach your target audience, to spread awareness about your business, and to generate leads. As more and more businesses step up their online marketing game, if you don’t start using social media for your cleaning business, you are going to fall behind.

Tips for Using Social Media to Find Leads

Before you can learn how to effectively use social media for your cleaning business, you need to know why social media presence is important. For one thing, having a social media presence can get you “discovered” by potential customers who previously didn’t know you existed. It also gives your current customers an easy way to stay in touch, keeping you in the forefront of their minds for all of their cleaning needs. Basically, a strong social media strategy can help you to keep your current customers and to gain new ones. In fact, being present on social media enables you to connect with a whole separate subsect of potential customers than you would gain from print ads and word of mouth.

There are a variety of different ways you can use social media to sustain and grow your customer base. For example, you can post pictures or written content (including links to your website or blog) where customers who are searching for those keywords will find them. Sharing valuable content may inspire your customers to share on their own social media profiles which means that your name is going to spread farther throughout the social media network. You can use social media to create and promote sales, contests, and special offers as well, all of which can help to grow your customer base. Social media is also a great way to stay in touch with customers – if a business is going to succeed, they need to take comments (both good and bad) from their customers and make an effort to improve.

Effective use of social media platforms is just one part of a successful online marketing strategy for your cleaning business. You need to connect all of your marketing platforms including your website and online ad placements to drive traffic to your site and to increase your customer base. Not only is social media easy to use, but it can provide some serious results!
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post #2 of Old 03-27-2017, 01:38 AM
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Yes, carpet cleaning companies need social media. I today's almost all peoples engaged with social media like Facebook, twitter LinkedIn etc. Through these media you can tell about this. SO its necessary for carpet cleaning firm.
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post #3 of Old 03-27-2017, 07:46 AM
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I don't know if I would say that cleaning companies "need" to use social media. I am sure that there are many cleaning companies that are successful without it. However, it can also be a very useful way to keep your company's identity in front of existing and potential customers.

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post #4 of Old 04-01-2017, 09:27 PM
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We've actually spent a fair amount of money on social media campaigns (hundreds if not thousands) for our cleaning company. At this stage I'm not convinced that social media offers a good return on investment compared with other forms of advertising.

We may revisit it again in future but for now we are focusing on more direct forms of advertising.
I've got friends within other industries like natural health and education who get the majority of their business from social media. I think it works better for industries which have customers who impulse buy.
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post #5 of Old 04-04-2017, 02:23 PM
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I agree with Simpo Cleaning that different industries might benefit more. It also seems reasonable that different social media would work better for different types of purchases. For example Twitter is great for announcing sales. Facebook might be better for posting lengthier amounts of information. Youtube would be great for demos of how well a product works. And Pinterest is great for graphical images. Let's not forget blogging and forums (I classify them as social media).

It seems as though each type of social media has its strengths and weaknesses. I can imagine scenarios where a company might use a form of SM in an incorrect way and come to the conclusion that it does not work.

Simpo Cleaning's approach seems to make sense. Test them out to see which ones work for a given situation.

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post #6 of Old 04-05-2017, 06:02 AM
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I think social media play very important role in carpet cleaning business. If we want to grow our business in our city, state or entire world so social media is one of the best platform to spread business. Today's 80 to 95 percent people connect with social media. There are various ways to promote business through facebook, twitter, pinterest, etc.
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post #7 of Old 04-05-2017, 12:44 PM
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I don't necessarily believe its 'needed' BUT it doesn't hurt. I wouldn't suggest spending thousands on this route as there are many outlets for advertisement. I'd say spread your buck to get the biggest bang
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post #8 of Old 04-11-2017, 10:10 PM
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I think being active in social media can really help to expand client base. Thanks for this post.
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