Do Cleaning Companies Need Social Media? - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #1 of Old 02-13-2017, 01:02 PM Thread Starter
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Do Cleaning Companies Need Social Media?



No business can survive without customers, but sometimes finding the right customer can be difficult. Many modern businesses make use of social media platforms to reach their target audience, but this marketing method is not the best option for all business. Keep reading to learn whether social media might work for your cleaning company and, if so, how to do it right.

Does Social Media Work for Cleaning Companies?

According to a poll conducted by The Janitorial Store, just 26% of cleaning businesses are present on social media, but they do not use it to actively promote their business. Another 18% of cleaning business have no social media presence. While you may not automatically associate social media sites like Facebook, Instagram, and Twitter with a cleaning business, the truth is that any business can use social media as part of their marketing platform.

Social media presence is just another way to reach your target audience, to spread awareness about your business, and to generate leads. As more and more businesses step up their online marketing game, if you don’t start using social media for your cleaning business, you are going to fall behind.

Tips for Using Social Media to Find Leads

Before you can learn how to effectively use social media for your cleaning business, you need to know why social media presence is important. For one thing, having a social media presence can get you “discovered” by potential customers who previously didn’t know you existed. It also gives your current customers an easy way to stay in touch, keeping you in the forefront of their minds for all of their cleaning needs. Basically, a strong social media strategy can help you to keep your current customers and to gain new ones. In fact, being present on social media enables you to connect with a whole separate subsect of potential customers than you would gain from print ads and word of mouth.

There are a variety of different ways you can use social media to sustain and grow your customer base. For example, you can post pictures or written content (including links to your website or blog) where customers who are searching for those keywords will find them. Sharing valuable content may inspire your customers to share on their own social media profiles which means that your name is going to spread farther throughout the social media network. You can use social media to create and promote sales, contests, and special offers as well, all of which can help to grow your customer base. Social media is also a great way to stay in touch with customers – if a business is going to succeed, they need to take comments (both good and bad) from their customers and make an effort to improve.

Effective use of social media platforms is just one part of a successful online marketing strategy for your cleaning business. You need to connect all of your marketing platforms including your website and online ad placements to drive traffic to your site and to increase your customer base. Not only is social media easy to use, but it can provide some serious results!

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post #2 of Old 03-27-2017, 01:38 AM
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Yes, carpet cleaning companies need social media. I today's almost all peoples engaged with social media like Facebook, twitter LinkedIn etc. Through these media you can tell about this. SO its necessary for carpet cleaning firm.
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post #3 of Old 03-27-2017, 07:46 AM
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I don't know if I would say that cleaning companies "need" to use social media. I am sure that there are many cleaning companies that are successful without it. However, it can also be a very useful way to keep your company's identity in front of existing and potential customers.

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post #4 of Old 04-01-2017, 09:27 PM
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We've actually spent a fair amount of money on social media campaigns (hundreds if not thousands) for our cleaning company. At this stage I'm not convinced that social media offers a good return on investment compared with other forms of advertising.

We may revisit it again in future but for now we are focusing on more direct forms of advertising.
I've got friends within other industries like natural health and education who get the majority of their business from social media. I think it works better for industries which have customers who impulse buy.
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post #5 of Old 04-04-2017, 02:23 PM
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I agree with Simpo Cleaning that different industries might benefit more. It also seems reasonable that different social media would work better for different types of purchases. For example Twitter is great for announcing sales. Facebook might be better for posting lengthier amounts of information. Youtube would be great for demos of how well a product works. And Pinterest is great for graphical images. Let's not forget blogging and forums (I classify them as social media).

It seems as though each type of social media has its strengths and weaknesses. I can imagine scenarios where a company might use a form of SM in an incorrect way and come to the conclusion that it does not work.

Simpo Cleaning's approach seems to make sense. Test them out to see which ones work for a given situation.

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post #6 of Old 04-05-2017, 06:02 AM
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I think social media play very important role in carpet cleaning business. If we want to grow our business in our city, state or entire world so social media is one of the best platform to spread business. Today's 80 to 95 percent people connect with social media. There are various ways to promote business through facebook, twitter, pinterest, etc.
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post #7 of Old 04-05-2017, 12:44 PM
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I don't necessarily believe its 'needed' BUT it doesn't hurt. I wouldn't suggest spending thousands on this route as there are many outlets for advertisement. I'd say spread your buck to get the biggest bang
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post #8 of Old 04-11-2017, 10:10 PM
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I think being active in social media can really help to expand client base. Thanks for this post.
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post #9 of Old 05-04-2017, 06:34 AM
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I think social media is another upheaval in advertising field which is not much exorbitant, but rather exceptionally tainted in the event that you take it genuine. As we realize that today the vast majority of the populace is available via web-based social media for interfacing with individuals, as well as for knowing additionally thing without trying to hunt them. As web-based social networking is the center point of information in this day and age. So it's better in the event that you need to extend your business run with web-based social networking showcasing strategies.
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post #10 of Old 05-04-2017, 06:33 PM
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In a different post in a different thread I was mentioning something about this.

To me (your results may vary), all of these things need to be taken into context. What I mean by that is what are each of the channels your company might communicate to its audience -and- what does each channel bring to the table. A quick example of what I mean by channels:
-Television
-Flyers in the mail
-Flyers in the newspaper
-Newspaper ads
-Radio
-PPC ads
-Search engine marketing (SEO)
-Facebook
-Twitter
blah blah blah blah

Each and every one of those has a different set of how and why they are able to reach their audience. Now that they have their audience, they charge you some fee for communicating some sort of message.

Look at each one and figure in your own head what people are doing for each of those channels.
What are people doing when they listen to radio or watch tv?
What are they doing when they are on Facebook, Pinterest, Instagram, etc? (Twitter is way different)
What are they doing when they are reading the paper?

It should become quickly obvious that they are doing wildly different things- and that means the messages you can successfully send them are wildly different.

Now, lets go back and modify/clarify the original question in to two separate ones:
1. do cleaning companies need to have social media profiles?
2. do cleaning companies need to advertise on social media platforms?

For 1.
FB/Twitter both provide EXCELLENT ways to communicate to your customers. FB provides a way for them to communicate back to you while Twitter kind of gives you a way to broadcast out (more like a radio).
I'd say that in today's day and age, having a FB page where customers can come and leave comments and ask questions might be pretty good. You can answer questions, solve issues, and even broadcast out special news like sales, etc.
Everyone's results will vary- but the population has moved into the social media era so it stands to reason it might make more than less sense to establish, groom, and cultivate a FB presence.

For 2.
I figure people are on FB wasting time. Farting around while at work or at home. It has taken the place of the television for providing that mind numbing distraction.
You can reach those people for sure. But remember that your message needs to be aimed at them with consideration as to what their mindset is.
True, it is possible that something can go 'viral' and you get lucky and a message gets shared much further than you originally imagined. (Tsunami's do hit every once in a while- but people don't avoid the coast line because of it... neither should the argument that 'you should advertise on social media because it might go viral' hold any weight).

If you are interested in getting advertising out there to boost your brand awareness- I can think of a few other places, but FB is probably pretty hard to beat (YT videos and good old fashioned Press Releases are probably better, or at least equal).
If you want to spend ad dollars on getting hot leads- PPC and getting ranked at the top of local results for the appropriate phrases are flat out the best...

You have to spend money to get your message in front of people (yes, you can swap time for money on the social media thing).
Would you rather spend it on:
1- the person mindlessly scrolling through their FB feed?
2- the person who is desperately searching the internet for 'carpet cleaners near me' or 'move out cleaners honolulu' (insert your local area for honolulu)?

I'd suggest that the right answer is as different as all of us are- but it is probably somewhere in between where most of us would want to do both.

Hope that helps/

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post #11 of Old 05-08-2017, 04:59 AM
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Yes, Today social media is very popular. I think all types of business needs to be promoted on social media.
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post #12 of Old 05-08-2017, 08:24 AM
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Quote:
Originally Posted by Curtis Chosen View Post
In a different post in a different thread I was mentioning something about this....
Agreed. You can select demographic information to reach specific groups of people. And depending on which type of advertising you do, you can accomplish various things.

I think the post to which Curtis is refering is: Which social media website is best to elevate your business?

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Last edited by CareForStone; 05-09-2017 at 07:59 AM.
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post #13 of Old 05-09-2017, 02:31 AM
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Originally Posted by CareForStone View Post
I think the post to which Curtis is refering is: Which social media website is best to elevate your business?
Naw. I was referring to this thread.

Maybe I should head over to that one and join it too? I'd love to wax poetic about the unique ways to use FB vs. Twitter and how each can be an incredibly awesome (and often time consuming) tool.
Thoughts?

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post #14 of Old 05-09-2017, 08:15 AM
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Sorry Curtis, I kept the wrong part of the quote. I edited it to reflect the part of your post that I meant to quote initially.

I meant to quote this part of the post:

Quote:
In a different post in a different thread I was mentioning something about this...
I think you are right about how FB and Twitter can be effective if they are used in a manner that informs or shares information with potential customers. However, the methods used do not automatically mean success.

As for the time consuming aspect of FB and Twitter, FB has a scheduled post feature that will allow administrators to put multiple posts in and schedule them into the future. That means Facebook posts could be created for an entire month in one sitting. Twitter does not have anything like that as far as I know. However, there are other products (I think) that will allow for scheduling Tweets as well.

Coming up with accurate, unique content that is high quality is what seems to be the biggest task for most businesses. That is much tougher.
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post #15 of Old 05-11-2017, 05:57 AM
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I completely agree with this. Social media presence is a must to show our presence online, and to reach out to audience easily. Mr. Homecare - an on demand home services company did the same. They started with online presence right from the start and it really is helping now.

Thanks for the share. Cheers!
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