"Bait and Switch" is used in many aspects of the service and sales industry. Whether it’s automobile commercials or sales ads for your local appliance stores, it’s a practice the public deals with daily. Many unethical carpet cleaning companies would have you believe that carpet cleaning is cheap. Although having your carpets professionally maintained on a regular basis can save you money over time, the process of professional carpet cleaning itself requires very expensive equipment used by certified and experienced personnel. Below we have listed a few tactics that are commonly used in the carpet cleaning industry in order to get a foot in your door.
1. Coupons, Coupons, Coupons....
We see them in our newspapers and mailboxes every single day. Although coupons are a great marketing tool, watch out for those that seem too good to be true. If a coupon is offering to clean your whole house or several rooms for one low price, beware. The price usually represents the minimum amount they will charge for undersized rooms. Sometimes it doesn’t even include the detergent. Have a large room or a carpet that’s actually dirty? Well, that will cost you more!
2. Dual Process Cleaning
Many companies will bait consumers with a low price over the phone, only to try and sell them on a more expensive dual process cleaning when they arrive to your home. The ploy is: you can get their basic cleaning for the price quoted on the phone, or you can get their "Super Duper Deluxe Cleaning" for a price that is probably nowhere near the original estimate. When calling for estimates, be sure to ask if they offer different cleaning packages and the prices of each. They’ll often be called something like "Our Clean, Cleaner, and Cleanest Packages". I guess the idea is, if you don’t pay them what they want, they’re only going to, "kind of" clean your carpet. A good carpet cleaner will do a deluxe job for every customer, not just those that give in to pressure tactics.