What are you REALLY selling your customers? - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 07-28-2012, 04:22 PM Thread Starter
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What are you REALLY selling your customers?

I wonder how much carpet cleaners realize how important first impressions are. The reality is there are plenty of first rate carpet cleaners out there that fail. So what is the deciding factor that seperates the failures from the successes?

From my point of view its that initial impression - how good are your people skills? Do you make eye contact? How is your appearance? What does the outside of your vehicle look like? Do you come off like you are in a hurry or do you actually take time to LISTEN to your customer? And Lastly, after your evaluation, can you deliver a good quality job the FIRST time ?

As an owner operator, its critical that as much as you sell your service, you absolutely must sell yourself - think of you as part of the package - if your customer trusts you and the advice you give as a professional you are on your way to building a long time relationship instead of a 1 time event.
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post #2 of Old 07-29-2012, 12:12 AM
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Never better said and I have learned that in my 14 years in the industry. Having a nice uniform, clean appearance, professional looking van and equipment is a huge part of our success at carpet cleaning Los Angeles.

Trojan Carpet Care
504 Del Monte st
Pasadena, Ca, 91103
(626) 393-5965
http://trojancarpetcare.com
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post #3 of Old 08-04-2012, 06:07 AM
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These are good tips that every person should follow when he is selling his carpet. This is true that first impression is the last impression and your costumer will like your product or service if you show them good behavior. All costumers expect good behavior from any company.
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post #4 of Old 08-13-2012, 12:17 PM
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First impressions are EVERYTHING! This includes how you answer the phone and also your interactions over the phone and in person. Take the extra time and give the customer the attention they need!
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post #5 of Old 12-09-2012, 02:07 PM
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Wow...... what can I say.....nothing really, all of you have said it perfect. Been in business for almost 30 years.

Carpet Cleaning Concord CA
5 Star Carpet Cleaning
780 Oak Grove Rd Concord, CA 94518
http://www.carpetcleaningconcordz.com/
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post #6 of Old 12-17-2012, 08:07 AM
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We provide service. It's hard to put a price on service, since it's not a physical product. We are not selling at T.V. that you can shop for the best price. If I can save $100 on a Sony T.V., I'm getting the same thing for less. You can't make that claim on carpet cleaning.

Our service is what separates us from the competition. In fact, we really don't have any real competition. Doing a good job is only a part of the equation. Being prompt, looking and acting professional and being trustworthy is what will it takes to excel in a service business.

Fred T. Gruber Jr.
On The Spot Carpet Care

Serving Apex, Cary, Holly Springs, Fuquay Varina and Raleigh NC
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post #7 of Old 12-19-2012, 08:36 PM
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Quote:
Originally Posted by kick00 View Post
I wonder how much carpet cleaners realize how important first impressions are. The reality is there are plenty of first rate carpet cleaners out there that fail. So what is the deciding factor that seperates the failures from the successes?

From my point of view its that initial impression - how good are your people skills? Do you make eye contact? How is your appearance? What does the outside of your vehicle look like? Do you come off like you are in a hurry or do you actually take time to LISTEN to your customer? And Lastly, after your evaluation, can you deliver a good quality job the FIRST time ?

As an owner operator, its critical that as much as you sell your service, you absolutely must sell yourself - think of you as part of the package - if your customer trusts you and the advice you give as a professional you are on your way to building a long time relationship instead of a 1 time event.
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Good point, very intriguing.
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post #8 of Old 07-14-2013, 03:28 AM
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First impressions are critical. Carrying a clipboard with a custom printed dispatch/invoice form adds to the professionalism perceived by the customers.
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