I turned 70 this past month. I am lucky that I dont look it, or act it. I personally think that a lot of that is due to my never being a sun worshiper! People who always wanted to look tan age faster. And once that occurs, there isnt much you can do about it unless you are very rich and can afford plastic surgery!
As I get older I am using a lot less make up, because seeing an older woman with tons of heavy makeup just looks....silly and foolish. (Think about Pres. Trump here! LOL!)