2 Businesses - 1 Name? Or 2?
A few months back I started a residential cleaning business. The name of it is "The Green Boutique Cleaning Co." I chose this name not only because I do "green" cleaning but because the name boutique implies an attention to detail, special touches and give a "boutique hotel" sort of feeling.
I am now planning on getting some commercial contracts and not sure if I should start a new company with a more "commercial" name that will attract commercial clients.
I have a marketing background and understand that I will be marketing differently to residential clients and commercial clients.
So my question is do I keep my residential company name to promote my commercial services or do I create a "commercial only" name/company and just run my commercial clients through that and keep them separate from my residential ones?
Last edited by tracyselena; 10-09-2013 at 04:26 PM.