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post #21 of Old 03-11-2014, 01:20 AM
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Flyers made me a few million in the cleaning business. Most people say they don't work but the reason mine worked is for a few reasons. One reason they weren't cute. The next thing is that the more you pass out the more customers you will have.

Cute flyers are.... cute. If you like cute flyers make one with cute pictures and all kinds of cute things and tape it above your desk... hopefully that satisfies you on the cute stuff. Now let's move on to what makes money. Keep everything centered and NO pictures unless it is a face pic of yourself.

A good catchy heading.

A good body that says what YOU can do for the customers.
Leave off all the crap about you are insured and bonded and your grandmother just LOVES your cleaning and that you can get them 3 references blah blah blah....
Make a statement. Tell them that if they aren't satisfied with your work to call within 24 hours and you will come back out and re-clean. And if they aren't satisfied with that cleaning you will pay for another company to come out to clean. Very bold thing to do but I always had confidence.
Don't just say that you offer cheap cleaning from top to bottom.
Say that you offer the best cleaning for the best price possible.
EXAMPLE of something to take up space but gives them a little information: Kitchen - Bathrooms - Dusting - Glass - Cob Webs - Ceiling Fans - Window SIlls - Blinds - Baseboards
Don't make the body too long. Double space and don't crowd it.

Near the bottom

Jenny
867-5309 (make the number very big. Either 28 or even 36)

If you just MUST add your company name do it here.
www.yoursitehere.com


At the very bottom of the flyer put this: (don't make this very big... maybe 9)
~Save This Flyer For Future Use~

Or you can complain that you don't know how to get customers or about the economy and the government and never get any or many customers. If you put a lot of effort in to this business you will make a lot of money. I know because I did put in a lot of effort and I made a lot of money.
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post #22 of Old 03-11-2014, 06:20 PM
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Go to your local janitorial supply companies and leave a card. At our shop we have a cork board full of people who have put there cards up. When anyone come in and are looking for a service, we will refer people ( multiple sources ) or they can look at the cork board at all the different business's. Good luck man, I hope you get a turn around here real soon.
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post #23 of Old 04-15-2014, 05:17 PM
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goat keep at it, or use some different avenues then you are currently doing
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post #24 of Old 04-17-2014, 08:02 AM
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Quote:
Originally Posted by WesternJanitorSupply View Post
Go to your local janitorial supply companies and leave a card. At our shop we have a cork board full of people who have put there cards up. When anyone come in and are looking for a service, we will refer people ( multiple sources ) or they can look at the cork board at all the different business's. Good luck man, I hope you get a turn around here real soon.

Problem with that is the only people who go in supply stores are other cleaning companies buying supplies, not potential customers.

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MJK TOTAL CLEANING SERVICES, LLC
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post #25 of Old 05-22-2014, 04:14 PM
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Not even a phone call after 3 months suggests your messaging or targeting may be off. I do two things. First solicit 10 people that have used your type of services in the past or are using them now (even better). Show each of them your promotional approach and ask for "if you were looking for a new vendor" what would you do with this? Show them 4 other competitors and ask which one of the four who they would likely call and ask why. Find out if they would respond at all to promotional advertising or would they find a supplier another way.

Take that info and boil it down. Reformulate your promotions to fix what you heard. Come up with three new approaches. Get 8 people together similar to the first people but do it as a group. Have them discuss your current approach. Show them the new approaches and have them discuss them.

Hopefully this will help you refine your approach.

Matt
Smith Brothers Carpet Cleaning
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post #26 of Old 05-23-2014, 09:04 AM
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Great idea previous poster. I may have to try this myself. We can always improve, right?

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"Success is not final, failure is not fatal: it is the courage to continue that counts." -Winston Churchill
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post #27 of Old 05-23-2014, 10:16 AM
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Originally Posted by A1 Cleaning Tech View Post
Great idea previous poster. I may have to try this myself. We can always improve, right?
All of us should always be searching for improvement and testing our ideas. This is what breeds success!

Matt
Smith Brothers Carpet Cleaning
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post #28 of Old 05-23-2014, 12:19 PM
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it is true that just even one or two words can make a huge difference in the response to your marketing materials. In one town I used the words "custom" and "elite" and was swamped with work, but this go around in a different town people did not like those keywords at all. They see those words as meaning expensive and snooty, whereas the other town read them as professional and reliable. Wherever you live, get a barometer of the prevailing worldview and tailor your language to that. It is super tricky!

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post #29 of Old 05-28-2014, 04:46 PM
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Please note also, that facebook and twitter are referred to as "no follow links" Anything you post on those particular social networking sites will have almost no relevance in the ultimate ranking of your site. I have been an SEO professional for a number of years. If you want some tips PM me and I'll give you a quick rundown. Your time spent online can be much better spent elsewhere. Hang in there!

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post #30 of Old 06-07-2014, 01:32 AM
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Quote:
Originally Posted by sprintcar93 View Post
Flyers made me a few million in the cleaning business. Most people say they don't work but the reason mine worked is for a few reasons. One reason they weren't cute. The next thing is that the more you pass out the more customers you will have.

Cute flyers are.... cute. If you like cute flyers make one with cute pictures and all kinds of cute things and tape it above your desk... hopefully that satisfies you on the cute stuff. Now let's move on to what makes money. Keep everything centered and NO pictures unless it is a face pic of yourself.

A good catchy heading.

A good body that says what YOU can do for the customers.
Leave off all the crap about you are insured and bonded and your grandmother just LOVES your cleaning and that you can get them 3 references blah blah blah....
Make a statement. Tell them that if they aren't satisfied with your work to call within 24 hours and you will come back out and re-clean. And if they aren't satisfied with that cleaning you will pay for another company to come out to clean. Very bold thing to do but I always had confidence.
Don't just say that you offer cheap cleaning from top to bottom.
Say that you offer the best cleaning for the best price possible.
EXAMPLE of something to take up space but gives them a little information: Kitchen - Bathrooms - Dusting - Glass - Cob Webs - Ceiling Fans - Window SIlls - Blinds - Baseboards
Don't make the body too long. Double space and don't crowd it.

Near the bottom

Jenny
867-5309 (make the number very big. Either 28 or even 36)

If you just MUST add your company name do it here.



At the very bottom of the flyer put this: (don't make this very big... maybe 9)
~Save This Flyer For Future Use~

Or you can complain that you don't know how to get customers or about the economy and the government and never get any or many customers. If you put a lot of effort in to this business you will make a lot of money. I know because I did put in a lot of effort and I made a lot of money.

I like your style and want to be you. Seriously.

We are currently going door to door, trying for after hours office and small building work. Its all very dramatic not getting work after spending days going out. But the more we are going out the more our name gets out.

Im going to go full force for 6 months, that should get us a good base of 10 to 15 accounts to start. Right?.... Right?

Can anyone else chime in on how long it took to reach the turning point?
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post #31 of Old 06-08-2014, 09:01 AM
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Quote:
Originally Posted by cleaningguru View Post
That is frustrating.

When I stared (Residential /small office) I flyered directly to the source, right on the door. I personally did the first 2,000 at about 250 per day. Loooong days! I then hired college students to do it and did another 5,000. I had full-time work within a month.

Those processes you listed are too diffused. You need to be targeted when starting and then go more broad after you are busy.

Hope that helps!
Great advice! This was one of the subjects in our last newsletter. We talked about the door-to-door approach and "tail end marketing" Direct to consumer is always the direction to take. You may also want to target specific groups, like families that have two working professional parents, or single parents with high income. Think Dr. and law offices. Get those accounts and then upsell the residential.

Good Luck!
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post #32 of Old 06-10-2014, 04:25 PM
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Quote:
Originally Posted by NightKlean View Post
I like your style and want to be you. Seriously.

We are currently going door to door, trying for after hours office and small building work. Its all very dramatic not getting work after spending days going out. But the more we are going out the more our name gets out.

Im going to go full force for 6 months, that should get us a good base of 10 to 15 accounts to start. Right?.... Right?

Can anyone else chime in on how long it took to reach the turning point?
Just hang in there. It's a numbers game to some extent. Persistence pays off in the end.
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post #33 of Old 06-21-2014, 07:04 AM
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Business need a lot of patience before you think negative, you need to check all your marketing efforts and make sure that they are into right direction.

Last edited by manmohanbkd; 09-17-2014 at 03:04 AM.
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post #34 of Old 11-08-2015, 03:01 PM
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Leaflets are already obsolete now counts the internet. people are on phones or computers are the future

We think itís important to provide skilled and experienced personnel so our work is always of the highest standard. Corona Cleaning
We are a family business, we have several years of experience and we can clean your house, office or apartment and we do it reliably and on time
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post #35 of Old 06-19-2019, 07:59 AM
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Marketing in such a competitive niche really needs a lot of money, even to start. So, you should rethink your priorities, invest some more money, but i guarantee you that the business will go well after that.
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post #36 of Old 07-16-2019, 07:26 AM
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Originally Posted by Rapid HotClean View Post
The original post in this thread was made last October, and the poster hasn't been back. Must have given up.
hard job man
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post #37 of Old 07-17-2019, 02:53 AM
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Originally Posted by marketguru545 View Post
Marketing in such a competitive niche really needs a lot of money, even to start. So, you should rethink your priorities, invest some more money, but i guarantee you that the business will go well after that.
I agree with you, it is indeed expensive but I think there is always a solution about everything I started investing in local SEO and things are actually happening. If anyone feels interested I can give some examples
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post #38 of Old 09-17-2019, 01:53 PM
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He must have been looking in the wrong places. There is no way you promote a services for 1 year with no results. Some people are great workers but are not great business people.

It also depends where you do business. If you advertise a fancy service in a low income area, you are wasting your time. You need to assess the market needs before jumping in. If they dont like x maybe you should try y. A good sales person will think of options
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