What does the 'going rate' have to do with MY business?
How about if I work alone and have almost no over head?
How about if I have 3 workers and pay them under the table?
How about if I have 3 workers and I pay them correctly and legally?
How about if I have 10 workers and pay them legally?
So if I have 10 workers and pay them legally I have to go by the same 'going rate' that the person that cleans alone goes by? Or how about if I'm the person that cleans alone.... do I have to charge the same rate the company that has 10 legal workers charge?
Do you see how silly that is? I can always tell when people have no idea what they are talking about because one of the first things they say is.... see what the going rate is. My going rate has always been what ever I feel like telling the potential customer at that time.
Here is what we do. I charge 2-3-4x more for a first time clean depending on the house. And that is where you can wheel and deal..... don't mess with the money you will get on an on-going basis. If they want to haggle, use the first time in price. If you write on your bid sheet that the first time in charge will be $250 and they don't say YES.... right on the spot give them an option. I'll tell you what I'll do but don't tell your friends if you refer them to me..... I'll do the first time clean for $195 if we can set up a time right now.
See how I also got in a jab for a referral?
Not sure about the houses in your area but in my area they are smaller... but never think that it will be easier to clean just because it might be smaller or it doesn't 'LOOK' dirty. Trust me... it's dirty. They all are. Oh what's that ma'am? You had it cleaned not too long ago? Was it within the last 29 days? No? Ok, I will still need to charge the first time in charge.