Juniper, I'm still doing all my own cleaning, but obviously want to get to the point where I'm hiring others to take care of my accounts. SEO
has been the biggest factor in achieving this. I thought when I got started that word of mouth would carry me a long way, as I do excellent work. I have never left a customer dissatisfied. Any problems are resolved immediately and without complaint. I think the problem is, at the end of the day, people go home and forget all about their spotless work areas and flawless wax jobs.
They have lives outside of what I do.
It was when I started hardcore researching SEO
that I got my company's name to the top of Google in my area and started receiving a good deal of calls. I rapidly got to a point where I was looking at hiring or turning down work.
I doubt you'll have this problem, but I wasn't ready for it. I had to back out of moving to the next stage of things and settled back in to doing all the work, collecting all the money and being tired all the time.
If you get your SEO
figured out, and you have a good set of keywords that you rank for, definitely have good help ready to go. I know with a big city, it may take more time, but with solid brand marketing and a good listing on Google, you should really see a good increase in calls.
I'll be glad to share some tips/insight, if you're interested.