Join Date: Dec 2016
Location: Greater Pittsburgh area including Allegheny, Beaver & Butler County, Pennsylvania
I Have Done Both - It Depends On Your Market
I firmly believe online price calculators are the wave of the future for cleaning services. They make buying easy and satisfy price shoppers. But I have had almost no success with them in rural areas while I love them for urban areas.
If you do it right the online calculator lets the client book and pay online and that info populates in your CMS (Content Management System) replacing your salesperson and office gal in the process. BUSINESS AUTOMATION should be first on your mind now so you have scale-able systems.
Makes purchase price based. Need another level to form relationship with client. Harder to sell at higher price points. Lose opportunity to make personal relationship and connection.
Online booking works best at a very low price point and targets a different consumer than your traditional maid service. If done properly, it can be a wonderful addition to your business and open up new markets. Best of all, employing it successfully now will help you get ahead of your competition. However, If you only had a few leads direct in home sales are best closing ratio, then phone sales then internet booking. So internet booking works best with huge traffic to website.
As a new business you might want to get in front of as many people as possible first but you could make anything work if you offer great service.
Please check out my online booking form in my signature line and let me know what you think. If you like it I can give you the details how to get it yourself. It costs me $100 per month and that includes the backend CMS the online booking form feeds.