Do you use Service Magic? If so how is your success in winning leads from them?
I found that once I got a successful website and did some cost per click advertising on some search engines most customers found me online anyways. In face I was charged for several leads where customers had already contacted me through my own website.
I got talked into it, never again!
It may be OK for someone w/o the web precense we have ?
I found the leads to be stale, and infested with Ultra Shoppers who shopped everyone else, and "waited" for the Service Magic contractors to respond.
Often, using Service Magic we talked to the same customer we had spoken to weeks ago from our other ad's.
And, had to pay for it too.
Thank God we got into our field when we did, when there was comparatively little competition.
Unfortunately, there IS no "magic bullet" in this business.
I always tell people to never lie to yourself.
IF you cannot cold call customers, and/or network you ain't gonna be around, for long.
Don't believe it ?
Just pick up a 5 year old Yellow Pages and see who is still around ?
Many do not make it in our business.
To think one can just "put an ad in the Yellow Pages, or hook up with Service Magic", and watch the dollars flow in is in my opinion delusional.