Starting A Cleaning Business Need Help With Advice On How To Use My Money - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #1 of Old 08-05-2012, 07:33 PM Thread Starter
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Question Starting A Cleaning Business Need Help With Advice On How To Use My Money

Hello Everyone, I am starting a cleaning company. I want to do a all in one type of business (house cleaning, carpet cleaning and window cleaning). I owned a carpet cleaning company but i didn't have the start up capital i needed. Thankfully a family member gave me a loan of 10,000. I need advice of where to put the money, what advertising works best? I do need to purchase a carpet cleaning set up. I'm thinking about getting the roto-vac again because i had good results with there start up kit. I plan on hiring 2-3 people to work for me and hopefully grow. Any advice on anything at all would be great. I live in southern California. What prices should i charge? I was thinking about giving the costumer a discount if they got all the services at once. I hope i can get some contracts with some apartments. Thanks for everyone's help!
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post #2 of Old 08-14-2012, 11:48 AM
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I would invest $1,000 into google advertisement or pay per click for your website
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post #3 of Old 08-17-2012, 08:49 AM
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I agree use some of that money to build a website and then get yourself a Google adwords advertisement.

Also invest in some good signs for your car.

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post #4 of Old 08-17-2012, 04:11 PM
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I'd give back that loan.... loans are always a bad thing. And with a family member on top of that.....
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post #5 of Old 08-18-2012, 11:20 AM
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I would invest a couple thousand in the beginning on Pay-Per-Click & Back-Links... I just started and its worth every penny...
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post #6 of Old 08-20-2012, 04:00 PM
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I would get a website and clean some houses right away! Dont worry about hiring anyone yet. When you get busy, that will come. I would also worry about throwing to much money into 1 marketing campaign. Spend some on Google, some on flyers, etc. Then see what works best, and go from there.

You need a website right away! I just had build my website for $99/month and it pays for itself within the first couple days of each month.

Good Luck!
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post #7 of Old 08-21-2012, 12:22 PM
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I agree with all the previous advise and to spend as much as you can afford on a quality designed website to look established and professional. Followed by a well managed AdWords campaign. Learn as much as you can about pay-per-click and do not listen to Google, they "suggest" things (keywords) that make them tons of $$$ but may not help you.

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post #8 of Old 09-02-2012, 02:51 AM
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you have to advertise online and offline to promote your business. Google adwords is best for online.But, locally advertising is also required
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post #9 of Old 02-24-2014, 12:01 PM
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Save your money. Visit the Apartments in person and give an estimate. Thats how you will land them.
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post #10 of Old 02-26-2014, 12:26 PM
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Make sure to register your company name with the state you live in. Next, obtain a business license, then either construct a website yourself, or hire someone to make one for you. Then, (and in my opinion this the most important financial investment of all)- I would invest immediately in Legal Zoom and become an LLC (limited liability company). Covering your butt for potential legal issues is the best money spent. Unfortunately, we live in a world where people are motivated to sue others to get a free ride to their own wealth. Again, protecting yourself for the future is the best investment you can make.
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post #11 of Old 03-11-2014, 12:36 AM
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I'd love to know how this worked out with the loan!

And remember boys and girls... before you ask anyone for a loan... put your finger in a light socket and have someone flip it on. Do this every time you think about taking out a loan. Or just go to Dave Ramsey's web site and ask him if you should take out a loan.
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post #12 of Old 04-23-2014, 01:28 PM
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Get a quality website with emphasis on local SEO so it will come up high in search. It might take a few months for the bots to pick it up, but once it does, the people will come to you. Also, join a networking group in your town. This has worked out wonderful for me in my little town because I wanted to stay mostly local. Don't jump the gun and spend thousands on adwords just yet. I agree with Sprintcar - start out small so you don't need a loan. Patience will pay off.
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post #13 of Old 04-28-2014, 07:27 PM
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try groupon.
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post #14 of Old 05-10-2014, 02:35 AM
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post #15 of Old 06-18-2014, 09:32 AM
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I would return $9,000 of the $10,000. :-) $1,000 is all you need and all you should risk!

The thing about online promotions is it is slow - a long tail tactic. The scale may be such (depending where he lives) that he may only get a few dozen interests a month through Adwords. They are also very expensive leads and the quality of that lead is a complete unknown. You need to get in front of thousands of pre-qualified potentials and as fast as you can. You need to get momentum and excitement happening or you will just burn through the money trying different random things and get discouraged. I have helped thousands start cleaning services and 90% try the wrong tactic first, get bummed out with the slow response and quit to soon.

The best short term tactic is to go direct with door hangers for residential and walk-ins for commercial. Have those materials refer to your website. Work as many local networks as you can! Establish relationships with decision makers such as property managers.

Learn how to Start a cleaning business with the Cleaning Up Business System. Better than a franchise at a fraction of the cost! Since 2004 we have helped hundreds start their own cleaning service.
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post #16 of Old 06-28-2014, 01:39 AM
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Internet marketing is very necessary to run this kind of services.
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post #17 of Old 08-06-2014, 02:32 PM
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I'd suggest investing in some affordable management software. This will make running the business easier for you. Choose something that allows you to handle your bookings, manage client information, track your performance and market to new clients. We use BookMyCity, but I'm sure there are others. It makes a big difference.
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post #18 of Old 08-07-2014, 10:38 PM
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Just so new people know.... internet marketing isn't necessary in this business at all. Print up 2500 flyers and pass them out in the right neighborhoods and you will have a great 1 person business.

Then if a person wants to expand they could get a web site if they know how to make it work for them. But it's not a MUST HAVE! And remember... with a web site, don't lead people to your web site... lead people to the other end of your phone line. Use the web site for people that are searching online for a cleaning service. Would you rather people call and talk to you or would you rather they maybe go to your web site and then search for other cleaning services?

Type in.... yourcitymaids or yourcityhousecleaning. Those are the pages you need to be on to get calls. Let's take a name. I'll go google one and see... I know of this company but I do not know them personally. If you google springcleanomaha of course you will bring up their web site. Any $5 an hour guy can make that happen. But do they pop up when you type in... house cleaning omaha That makes the difference in getting calls or wasting your money on a web site.
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post #19 of Old 08-10-2014, 11:57 AM
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Build a website, get door hangers, Google Adwords/PPC/SEO (Internet marketing). Best of luck!
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post #20 of Old 12-02-2014, 05:33 AM
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Like others have said building up a website with amazing pictures, design and helpful content, tips, offers etc... can make business stand up and running. PPC and social advertising can also bring customers, visibility on social platforms, groups can be a plus one.
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