What's the best way to advertise online? - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #1 of Old 09-02-2017, 05:21 PM Thread Starter
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What's the best way to advertise online?

Do you use Google Adwords? They seem to be very hard to set up and I'm worried about the costs.

Last edited by kitpatrick; 09-02-2017 at 05:29 PM. Reason: change
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post #2 of Old 09-05-2017, 04:12 PM
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Yeah, I used Google Adwords, but now PPC is 10 $ per click in Manhattan, NYC. It's cool thing when you have new website. Firstly use Google Keyword Planner from Adwords, and put your keywords, and you'll know cost of keywords, ads. Cost = Num of clicks * price of PPC + Impressions (views of ads)
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post #3 of Old 09-13-2017, 01:50 PM
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Kitpatrick

Google adwords can get expensive but you can limit it to a fixed amount per day and also use Negative keywords and be sure to choose your service area carefully. Sometimes the Gold in adwords is finding and using keywords that have high traffic but at a lower cost.. See example below.
Notice the volume drops for the edison office cleaning, also note the volume diff between commercial and services and note the competition diff also. Edison may offer a lower cost and maybe the sweet spot might lay between commercial and services

edison office cleaning 48 ---voulume 2.77 competition
commercial office cleaning 136 --volume 4.74 competition
office cleaning services 154---volume 9.2--competition
Being specific using a city name like Beaverton OR Office Cleaning may not have enough search volume to show any stats.

This guy offers some free info on adwords https://www.jm-seo.org/books/adwords-toolbook/
Good luck Brad BD Janitorial
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post #4 of Old 11-07-2017, 05:43 AM
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10 Inexpensive Ways to Advertise Your Small Business.
Invest in Google AdWords.
Try Facebook Ads.
Look into StumbleUpon Ads.
Get Published Online.
Donate Products or Volunteer Services to a Worthy Cause.
Cultivate Bloggers.
Claim Local Listings on Google Places, Yahoo Local and Bing Local.
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post #5 of Old 11-18-2017, 05:26 PM
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Nice topic. I'm still looking for what is the best way to advertise my cleaning services online. If anyone could share their experience and knowledge I would appreciate.

Thank you
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post #6 of Old 11-30-2017, 09:06 AM
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Really important to get good metrics on where you're advertising. You could end up wasting a bunch of money if your ad service doesn't tell you the right information you need to make a smart decision.

Like it has been said above, Google Adwords is actually pretty useful and since you can cap the amount of money spent it won't allow you to go into a hole unexpectedly.

Also, if you set up your Google Search Console and Google Analytics, you can receive detailed metrics on how your ads are doing, and track the ones that click it!
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post #7 of Old 12-05-2017, 02:19 PM
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SEO works well for my residential cleaning business and I use Groupon also. The two together are all I do. My SEO is Inside Edge. I think their web site is ourinsideedge but I'm not positive. I spoken with a lot of people who use Advords and all the people I know who have used it successfully have a company manage it for them. Good luck!

Julia
All City Cleaning Service
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post #8 of Old 12-05-2017, 02:51 PM
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I tried doing adwords myself and it was too complicated. Wasted money with no return. Now I pay a marketer to do it for me. I control how much I spend and how much I spend per lead. Works really well. I do carpet cleaning so I couldn't tell you about other cleaning businesses.

Matt
Smith Brothers Carpet Cleaning
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post #9 of Old 12-05-2017, 10:48 PM
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Yes I have used google ad word. It is very simple but you have make your strategies by targeting target customers.
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post #10 of Old 12-06-2017, 12:12 AM
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Thank you everyone for sharing great info.
Has anyone tried to use Yelp Ads? I was wondering does it worth spending money on it?
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post #11 of Old 04-03-2018, 09:47 PM
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Blog Posting
Google Business
Yahoo for small business
and local citations directories mainly
will also help
Good luck!
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post #12 of Old 04-09-2018, 09:38 PM
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Reach out to local directories
Post Blog or Article
Go Paid Advertisement
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post #13 of Old 04-16-2018, 01:58 AM
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SEO is one of the best way to expand your business. You can search Google Neit Pattel or Brian, they had many free training video.
Cheer !
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post #14 of Old 04-17-2018, 07:56 AM
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If you don't have a linkedIn account, create one, you can get potential clients out there.
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post #15 of Old 05-08-2018, 06:58 AM
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post #16 of Old 05-10-2018, 03:11 PM
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Anything you do to promote your cleaning business is good but the direct way is the best way.
Ads are expensive. Exposure for your cleaning service is great but going directly to the decision makers
to communicate is the best way and it is free to do. Phone calls, letters and face to face visits with the decision maker is direct and effective. Everyone likes the idea of customers calling them but when you call on the customers you have a big advantage over the competition. Your objective should always be to submit an estimate, that's all. Always mention that you would like to submit a competitive bid to keep on file because things change. Things do change and once your paperwork is in their hands you are halfway home.
One thing leads to another and it all starts with your estimate.

Help To Start and Grow Your Own Office Cleaning Business.
Get Customers. Price it Right and Increase Your Income.
25 years experience.
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post #17 of Old 05-10-2018, 11:38 PM
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I have been marketing online for quite some time now. And I found the ones below are effective:

Local SEO
Fb Fan Page
FB Ads
Social Media Engagement
Email Marketing and more

Hope this info helps.
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post #18 of Old 06-07-2018, 06:31 PM
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Well as a carpet cleaner my best advertising tool is my equipment (high quality Rotovac tools)

but I also rely heavily on organic SEO and Yelp

Also get on google maps ASAP
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post #19 of Old 06-10-2018, 03:31 AM
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You could try Facebook ad's, or even email marketing.
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post #20 of Old 07-04-2018, 03:05 AM
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Blog Posting
Google Business
SEO Website
Video viral

Services Clean house, Epoxy flooring industry
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