What's the best way to advertise online? - Page 2 - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #21 of Old 07-04-2018, 09:24 PM
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What you need is online marketing.

Learning how to grow your home cleaning business with online marketing is simple yet involving. It may be important to learn a few things about websites, marketing campaigns and social media marketing. The popular ways to grow your business include the following;

• Using SEO and websites for improved traffic

Do you have a website for your cleaning business? If you don’t, it is time to quickly build a professional-looking website filled with quality information and product/service descriptions, and then optimize the site for search engines. You will be able to tap more traffic if your pages appear on the first page of results.

• Advertise on social media

If you have noticed, Facebook now provides ads just like Google does when users perform searches. Advertising exposes your business to more people, and you can also build your social media pages to conveniently manage communications. Note that social media are designed for social interactions and should not be overly business-oriented.

• Use YouTube videos and ads

You can create simple short DIY video clips illustrating how your products are used and integrate back links to your website for further information. People love videos, and this will also improve your credibility.

• PPC and marketing campaigns

Pay-per-click advertising is one way to get your business known. Google charges a small fee for showing your ads in particular keyword searches, and you gain more traffic (potential sales) as well as views in return.


To learn fast, you need to quickly grasp the concept of an online market which unravels in various forms. It involves advertising (offering) your products and services to a large number of online users via a website, an affiliate site or even through multi-level marketing. Millions of people spend time searching for information, products, and services, or even social relations and hangouts online. You can tap this traffic and carefully guide them to your pages and products. Take full advantage of the various business systems and service applications offered to help you with communication, transaction processing, accounting and business analytics among other operations.
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post #22 of Old 07-05-2018, 05:30 PM
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Kijiji classified ads in your city and online newspaper ads can still be quite effective in bringing in leads. Traditional advertising will be more effective with the older generations.

House cleaner at Heavenly Homes Cleaning in Guelph, Ontario
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post #23 of Old 08-13-2018, 09:57 PM
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Online lead gen websites like Thumbtack, Homeadvisors, Craigslist or Groupon also work.
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post #24 of Old 08-15-2018, 11:11 AM
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Think about your target audience (your best customer).

Who are they?
Where do they live?
Where do they shop?
Where do they spend their free time?

Research and understanding who you can best serve is step 1.

Once you've identified these things, knowing where to market online will start to become obvious to you.

Perhaps it's soccer moms that you can best serve. Hire a printer to put your label on bottled water and pass them out at the game, or hire someone to do it.

Mention how you're able to get grass stains out of carpet, cars, etc.

Creating very tailored marketing is going to be much more effective than buying junk leads from Home Advisor, who sells the lead 4-5 times.

Or even wasting your time buying over priced Google Adwords campaigns.

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post #25 of Old 08-16-2018, 02:57 AM
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Try Facebook Ads they can be targeted to a specific audience so you don't waste money advertising to people who are not interested. Very cost efficient.
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post #26 of Old 09-11-2018, 07:23 AM
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Originally Posted by kitpatrick View Post
Do you use Google Adwords? They seem to be very hard to set up and I'm worried about the costs.
Your competitor can easily break your campaign by hack clicks.
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post #27 of Old 10-07-2018, 02:59 AM
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Originally Posted by AirDynamics View Post
Really important to get good metrics on where you're advertising. You could end up wasting a bunch of money if your ad service doesn't tell you the right information you need to make a smart decision.

Like it has been said above, Google Adwords is actually pretty useful and since you can cap the amount of money spent it won't allow you to go into a hole unexpectedly.

Also, if you set up your Google Search Console and Google Analytics, you can receive detailed metrics on how your ads are doing, and track the ones that click it!
You seem to know about the Google ad's. I hired a lady last year to help build my presence on social media. I kept her for the year but all she did was post to my business page daily. I can do that on my own. Do you have someone you use to manage all of the google advertising? If so can you possibly send me the contact info? The person I had hired had no clue how to do any of that and I found it difficult to locate someone that knew how to do it. Thanks
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post #28 of Old 10-15-2018, 04:24 AM
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Google ads works well. If you get SEO right it can work well to.

I run We Move and Clean in Swindon. We started in 2006.
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post #29 of Old 10-29-2018, 01:53 AM
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- Facebook Ads: Either run ads at a local radius or get REAL SPECIFIC about who you target and then hypertarget them.

- Content Marketing Strategies: Meaning to write articles and create videos that your clients would care about. Then distribute it in places they hang out. If your clients are businesses, LinkedIn. If they're home owners, Facebook Groups. Also publications where you can build brand and get as much exposure to new clientele as possible.

- Influencer Marketing: Get someone who is influential in the house flipping market, perhaps, where you do a miraculous deep clean of their place for a discounted price. Video the whole thing and show the before and after results. And have them endorse you if you did a fantastic job.
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post #30 of Old 03-18-2019, 10:02 PM
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Under-priced attention

when it comes to online ads I go for facebook and instagram paid posts. It works great because you can narrow your audience to very specific metrics such as location, age, married/single, parent/no parent, interests and likes. These type of ads work especially well when you speak to that audience directly so that when they scroll through their feed, it catches their attention.
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post #31 of Old 05-25-2019, 08:31 AM
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In today's market I believe yelp is very prominent and strong
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post #32 of Old 07-16-2019, 08:28 AM
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be sure, google ads
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post #33 of Old 08-19-2019, 07:36 AM
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Originally Posted by kitpatrick View Post
Do you use Google Adwords? They seem to be very hard to set up and I'm worried about the costs.
Google AdWords Campaigns are expensive; you must start a website prior to setting up any campaign at all.

There is also FB Ads campaigning that starts from as low as $20.

If you need help then I could assist you with both campaigns.

Barry Martin
Chief Marketing Officer
Janitorial Leads Pro
(646) 583-1385 | [email protected]
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post #34 of Old 09-12-2019, 12:34 PM
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Unique content

Promote your services & products on your own website. Publish unique articles and product description

Thank you
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post #35 of Old 11-11-2019, 12:07 PM
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Yeah, I used Google Adwords, but now PPC is 10 $ per click in Manhattan, NYC. It's cool thing when you have new website. Firstly use Google Keyword Planner from Adwords, and put your keywords, and you'll know cost of keywords, ads. Cost = Num of clicks * price of PPC + Impressions (views of ads)
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