I always look at a 'down time' or a 'busy time' as 30 days or more. Do you continue to advertise just as much during your down times? To me, any day is the same as another when it came to making money. I used to ask if anyone wanted to work on Thanksgiving or Christmas or any holiday for extra money and if they did... I'd give them flyers and if they felt like it, they would pass out flyers on those days. I had people that would pass out flyers when it was 15 degrees or Christmas or 105 degrees...they just wanted money so I let them work. Unlike the people at WalMart nowadays I had people that actually wanted to work and earn money. Heck, we even had customers that wanted their house cleaned on Christmas. Our calls might have been down a little the week between Christmas and New Year but that's not a season, that's a week. Honestly, I always figured the week after New Year would be slow but it never was. Try to advertise 20% more for 30 days before your down times and see if that helps. I'm not saying everyone wants to work on Christmas... I'm just saying that I had people that wanted to so I let them. Do you pass out flyers? If so, pm me and let me see it and I'll try to help you if you want.