We had a Before & After photo contest on ContractorTalk.com that went well... but I'm not sure that gets people posting and referring their friends like I want this contest to do.
One idea I had was that everyone with 100+ posts during a certain time period (maybe July 10-August 10th) got their name thrown into a hat for a free IPOD. We would check the winners posts to make sure they posted quality content and not just a bunch of useless crap.
Also, we would use a referral link that you could send to your friends via email. For each registered referral you would get your name thrown into the hat another time.
Not sure yet... still thinking everything through. These are just ideas for now.
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