First off, it's cleaning power is high. Secondly, it leaves the dishes smelling like a fresh washed car, (a very particular scent, hard to describe) and finally, it's very water soluble, which I is the reason i like the best. Cuts into dirt fast and washes away quickly.
Because it was so powerful I only had to use just a little bit in a cup to dab the sponge in (I'm washing by hand). I don't know if it's skin irritating, i used it cautiously because I was thinking that i was using that oxyclean washing machine detergent, but now I know that's not the case.
---I worry about the chemicals in soaps absorbing into my blood stream. Probably a valid worry too.