is important for any business to increase web presence and grow in sales, etc. You don't have to be a huge corporation to benefit from SEO
, anyone with a website can gain from it if it's done correctly. Google,yahoo, bing (mainly google) loves content,keywords, and high pr
. Also, a well written meta description and a well written site doesn't hurt! There are very low cost effective ways to get on page 1 of google. I always pay someone on the cheap to find high PR
sites/blogs/profiles to drop my keywords for me and it works.
The whole point of it is SEARCH. If someone can key in your specific keywords your site will pop up first if you stay on it and dominate those keywords and get their business. Also, if you blog, that's even better. All new blog posts pop up on google as well. The google dance may happen from time to time, but it shouldn't hurt your rank all that much. Also, protecting your website from malware etc helps stay off of google's bad list.