My goal is NOT to have employees. I want to ensure that the work is done to my standards, and do not want to deal with employees who may not be as motivated as I am. That is just me, and everyone is different.
I cater to people who have pets, especially cats, since I an a "Cat Person" all the way. Cat owners worry about the house cleaner who doesnt like pets, who is upset about kitty litter, cat throw up, etc etc. I publicize my liking for all animals, and especially cats.Over time, nearly ALL my customers have pets, and most of them have cats. There is a good business in this, but you have to truly LIKE being around people's pets. You cannot fake this.