Advice for flyers that STAND OUT?? - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 02-26-2013, 11:58 PM Thread Starter
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Advice for flyers that STAND OUT??

I have read a lot of posts on here about how important networking and marketing are when starting out. I am some what new and need help gaining and maintaining a steady client base. I am in Denver and the competition is think. I have some routine clients and have been doing a ton of move-out/move-in cleans.

My question is, how do I make a great flyer, for a decent price, that will STAND OUT. I don't want some cheese ball flyer that looks like everything else with nothing special on it, any tips? I am currently learning Photoshop, hopefully that works in my favor.

I would appreciate any advice, from flyers to marketing to networking. I am slightly intimidated by talking to people about my business, mostly because I am new and look very young. I do not want to fail and want this to be a full-time and long term business adventure.

Thanks!

http://www.trueshinecolorado.com

True Shine Cleaning Services of Denver, CO
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post #2 of Old 02-18-2014, 06:32 PM
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Just got to use your imagination. I'm a graphic designer and make a lot of flyers and different styles. The business I work for is a supply company, so the flyers I have made for them I have made 3 stand out products, make them bold and fun grabbing the attention of everyone and putting all the details about that product under it. Good quality and not to busy is important too.
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post #3 of Old 02-23-2014, 07:16 PM
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Why don't you surf the net for current fliers by other businesses in different states to get some ideas? That might help you brainstorm and get the juices flowing. You could take a few ideas that stand out and begin to incorporate them into a new vision for you.
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post #4 of Old 02-24-2014, 10:48 AM
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Yes exactly! This guy is on point. That what I did. I just googled business flyers and got good ideas of bad flyers and good flyers. The good flyers that the style i liked, i just took ideas and brainstormed them into one of my own ideas. Like he said gets your brain going.
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post #5 of Old 02-24-2014, 11:38 AM
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I'm struggling too

Any flyer help would be appreciated.
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post #6 of Old 02-25-2014, 06:54 PM
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I'm about to post a couple examples of mine
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post #7 of Old 03-11-2014, 01:36 AM
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Flyers made me a few million in the cleaning business. Most people say they don't work but the reason mine worked is for a few reasons. One reason they weren't cute. The next thing is that the more you pass out the more customers you will have.

Cute flyers are.... cute. If you like cute flyers make one with cute pictures and all kinds of cute things and tape it above your desk... hopefully that satisfies you on the cute stuff. Now let's move on to what makes money. Keep everything centered and NO pictures unless it is a face pic of yourself.

A good catchy heading.

A good body that says what YOU can do for the customers.
Leave off all the crap about you are insured and bonded and your grandmother just LOVES your cleaning and that you can get them 3 references blah blah blah....
Make a statement. Tell them that if they aren't satisfied with your work to call within 24 hours and you will come back out and re-clean. And if they aren't satisfied with that cleaning you will pay for another company to come out to clean. Very bold thing to do but I always had confidence.
Don't just say that you offer cheap cleaning from top to bottom.
Say that you offer the best cleaning for the best price possible.
EXAMPLE of something to take up space but gives them a little information: Kitchen - Bathrooms - Dusting - Glass - Cob Webs - Ceiling Fans - Window SIlls - Blinds - Baseboards
Don't make the body too long. Double space and don't crowd it.

Near the bottom

Jenny
867-5309 (make the number very big. Either 28 or even 36)

If you just MUST add your company name do it here.
www.yoursitehere.com


At the very bottom of the flyer put this: (don't make this very big... maybe 9)
~Save This Flyer For Future Use~

Or you can complain that you don't know how to get customers or about the economy and the government and never get any or many customers. If you put a lot of effort in to this business you will make a lot of money. I know because I did put in a lot of effort and I made a lot of money.
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post #8 of Old 03-11-2014, 06:16 PM
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Quote:
Originally Posted by sprintcar93 View Post
Flyers made me a few million in the cleaning business. Most people say they don't work but the reason mine worked is for a few reasons. One reason they weren't cute. The next thing is that the more you pass out the more customers you will have.

Cute flyers are.... cute. If you like cute flyers make one with cute pictures and all kinds of cute things and tape it above your desk... hopefully that satisfies you on the cute stuff. Now let's move on to what makes money. Keep everything centered and NO pictures unless it is a face pic of yourself.

A good catchy heading.

A good body that says what YOU can do for the customers.
Leave off all the crap about you are insured and bonded and your grandmother just LOVES your cleaning and that you can get them 3 references blah blah blah....
Make a statement. Tell them that if they aren't satisfied with your work to call within 24 hours and you will come back out and re-clean. And if they aren't satisfied with that cleaning you will pay for another company to come out to clean. Very bold thing to do but I always had confidence.
Don't just say that you offer cheap cleaning from top to bottom.
Say that you offer the best cleaning for the best price possible.
EXAMPLE of something to take up space but gives them a little information: Kitchen - Bathrooms - Dusting - Glass - Cob Webs - Ceiling Fans - Window SIlls - Blinds - Baseboards
Don't make the body too long. Double space and don't crowd it.

Near the bottom

Jenny
867-5309 (make the number very big. Either 28 or even 36)

If you just MUST add your company name do it here.
www.yoursitehere.com


At the very bottom of the flyer put this: (don't make this very big... maybe 9)
~Save This Flyer For Future Use~

Or you can complain that you don't know how to get customers or about the economy and the government and never get any or many customers. If you put a lot of effort in to this business you will make a lot of money. I know because I did put in a lot of effort and I made a lot of money.
Sense you are giving out opinions, which I love, would you mind going to my thread that I posted about my flyer and telling me exactly what you think? Its not a cleaning service flyer but its a flyer. Would be appreciated and would love to see what you have to say
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post #9 of Old 03-12-2014, 11:33 AM
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I saw your flyer the other day and I think for a sales flyer it looks good. It's not too crowded and people can see what you're selling. In a sales flyer such as what you have, pictures are a must! Your flyer reminds me of old newspaper ads... and guess what? Those types of ads built huge companies. No idea why people don't use the same type today. The only thing wrong with yours is when you made those black boxes you used white script... it might look ok on some screens but it was blurry on mine. With that said... I don't give good grades on flyers very often, almost never, but your's gets a 90 from me. If not for that black box it would have gotten a 99.
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post #10 of Old 03-13-2014, 10:54 AM
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Haha thanks man! I appreciate it. Ya the flyer was ment to distributed in person. I'll remember that for next time cause that is a good idea, i need to start sending flyers in emails and stuff like that.
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post #11 of Old 03-13-2014, 02:08 PM
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Have you joined local BNI, tips clubs, and other networking groups in your area? They are alittle pricey to start out but you figure with one referral you already get back what you put in. I'm new as well but this has helped me greatly. Best of luck

www.a1cleaningtechnologies.com

"Success is not final, failure is not fatal: it is the courage to continue that counts." -Winston Churchill
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post #12 of Old 12-01-2014, 04:41 AM
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Quote:
Originally Posted by sprintcar93 View Post
Flyers made me a few million in the cleaning business. Most people say they don't work but the reason mine worked is for a few reasons. One reason they weren't cute. The next thing is that the more you pass out the more customers you will have.

Cute flyers are.... cute. If you like cute flyers make one with cute pictures and all kinds of cute things and tape it above your desk... hopefully that satisfies you on the cute stuff. Now let's move on to what makes money. Keep everything centered and NO pictures unless it is a face pic of yourself.

A good catchy heading.

A good body that says what YOU can do for the customers.
Leave off all the crap about you are insured and bonded and your grandmother just LOVES your cleaning and that you can get them 3 references blah blah blah....
Make a statement. Tell them that if they aren't satisfied with your work to call within 24 hours and you will come back out and re-clean. And if they aren't satisfied with that cleaning you will pay for another company to come out to clean. Very bold thing to do but I always had confidence.
Don't just say that you offer cheap cleaning from top to bottom.
Say that you offer the best cleaning for the best price possible.
EXAMPLE of something to take up space but gives them a little information: Kitchen - Bathrooms - Dusting - Glass - Cob Webs - Ceiling Fans - Window SIlls - Blinds - Baseboards
Don't make the body too long. Double space and don't crowd it.

Near the bottom

Jenny
867-5309 (make the number very big. Either 28 or even 36)

If you just MUST add your company name do it here.


At the very bottom of the flyer put this: (don't make this very big... maybe 9)
~Save This Flyer For Future Use~

Or you can complain that you don't know how to get customers or about the economy and the government and never get any or many customers. If you put a lot of effort in to this business you will make a lot of money. I know because I did put in a lot of effort and I made a lot of money.
WOW now THIS is what I needed! I'm trying to get flyers made up and don't want to spend money having them printed until I had something that works!

Question:

Do you think it would be ok to be transparent about being "new" and having something about just starting out?

Thanks in advance.

- Michael
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post #13 of Old 12-01-2014, 04:33 PM
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How about if you just graduated and you are a new doctor... would you advertise that you are a NEW doctor and have never performed surgery before but you are willing to take on your first victim.... I mean patient if anyone is willing!!

Actually, if you advertise that you are new.... YOU will be the one victimized. People will take advantage of you like a ..... well, you get the idea..... bad idea to let people know that you are new.
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post #14 of Old 12-02-2014, 01:58 AM
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Quote:
Originally Posted by sprintcar93 View Post
How about if you just graduated and you are a new doctor... would you advertise that you are a NEW doctor and have never performed surgery before but you are willing to take on your first victim.... I mean patient if anyone is willing!!

Actually, if you advertise that you are new.... YOU will be the one victimized. People will take advantage of you like a ..... well, you get the idea..... bad idea to let people know that you are new.
Excellent advice my friend, keep em coming!

Regards,

Mike
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post #15 of Old 02-26-2015, 08:54 AM
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quick tip

Short simple, high quality photo on the front, deal on back at the top! I see SO MANY ads where people put company name at top..nobody cares who you are they want to know what your gonna do for them

James Long
Innovative Glass
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post #16 of Old 03-01-2015, 07:48 PM
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I don't really think there is anything as a "STAND OUT FLYER" anymore. I think everything has been done even to a point of over spending on designs and what not. I'd really rather have it clean, simple and straight to the point. Also, do not announce that you are new like sprintcar said earlier. People will cheap out on you and you'd end up with crappy jobs with crappy pay.
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