Adwords or paid directory listings?
Just a quick question really. As you can imagine being in the marketing department I get loads and loads of sales calls. Some calls try to sell me the most random things you can ever imagine (the best was a man trying to sell me a company jingle) and others are much more useful and dare I say, even interesting.
Recently I've had alot of calls regarding paid listings in online directories like yell.com etc. I was wondering if anyone has tried using Google Adwords instead and were the results as good? I kinda get that directories do all the optimising hard work for you but they are really expensive for what you get. Is Adwords worth the effort in other words, I've got loads on at the momment and having to manage an Adwords account just seems like a time consuming exercise.
Has anyone had any experience of this and what are your thoughts?