Thanks, we’ve received tones of calls from our clients and want-to-be clients commenting on our Christmas cards that were send out this week. They’ve said it’s the coolest card they have ever seen. That says something when a client stops in their tracks in the middle of the day, just to call you and tell you how wonderful your marketing and communications are, and how wonderful you are as a business partner.
We love to hear comments like “You’re not like anyone else”. That just means we don’t have to compete with all of the other post construction cleaning companies. With careful planning and creative thinking, we have defined our own category. We’re not subjected to competing via bidding and industry pricing, or as seen as a commodity service provider.
The key is don’t think like a cleaning company. Throw everything out the window you think you know about marketing and customer communications and development and adopt new paradigms, a new set of rules. Almost like the Seinfeld episode where George is failing at everything he touches. Jerry, jokingly suggests that to change his luck, to change the path he is on, George has to, “Do the opposite of what he would normally do”.
Well it’s not as simple as that, but you get the idea. Good Luck.
Last edited by Dirty Talk; 12-08-2006 at 08:32 AM.
Reason: missing words