Best marketing Cold calls or Direct mail?
Been away from the board awhile getting my business inc and insured and have indetified my market and niche. Now the next step is the most scary.....Getting business!
I have a background in inside sales and making cold calls are never fun but in my experience are very effective. However direct mail also seems to be effective and less emotionally intensive.
I know cold calling probably has a higher response rate because you are reaching the right people faster, however burn out is much faster also.
Would love to hear some opinions.