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post #1 of Old 12-28-2006, 04:55 PM Thread Starter
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post #2 of Old 12-29-2006, 02:46 PM
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Those are interesting articles regarding branding. But if you haven’t heard or noticed brands are on their way out, going by the way of the dinosaur. That’s right; their extinction is on the horizon. Brands are just out of juice.

Oh sure, you can still find articles on “How to build your brand” or “The best branding tips”, just as easy as you can find articles or people talking about carburetors or the merits of analog recorded LP records.

But the fact is, brands can’t compete any more. They can’t stand out in the marketplace, and they are struggling to connect with people. Here are the reasons why:
  • Brands are worn out from overuse, very susceptible to the rapid cycling to commodities.
  • Brands are no longer mysterious.
  • Brands cant understand the new consumer.
  • Brands struggle with good old-fashioned competition.
  • Brands have been captured by formulas.
  • And brands have been smothered by creeping conservatism.
OK you ask, what is the next level, the next step?
Lovemarks!

Does anyone know anything about Lovemarks or know or have a Lovemarks company story?


Evolutionary Path
First - Products
- Trademarks
- Brands
- Lovemarks
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post #3 of Old 12-29-2006, 03:12 PM
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Drew,

I await your lesson with baited breath, please do explain what lovemarks are
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post #4 of Old 12-29-2006, 04:12 PM
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Well Ms. Baited B, I was hoping that someone else could add to this or had a company story about Lovemarks.
Instead of me just rattling on about this someone could do a Google search and read on.

I know others like myself struggle with the handle “Lovemarks” and hope the name may evolve into something else.
Like anything new or any good argument, there are always agreeing and apposing sides, and this topic isn’t any different.

Lovemarks are: Brands that connect emotionally with customers and forge loyalty beyond reason, that transcend from being just a brand. There is a place where few brands earn the right to evolve to by emotionally connecting with consumers to forge loyalty beyond reason.

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post #5 of Old 12-29-2006, 04:29 PM Thread Starter
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My marketing style is called "Simplicity" When learned there is no competitor.
Lovemarks are the reinvention of branding .I find most people like to choose whats best for them. Please provide marketing tips that work for you thats what this forum is for,as for the wheels on the bus they will always be round no matter what they are called . (Rim,Shoes,Dubs,26es)

For me if a customer has to learn the new in thing and its not from BestBuy its going to cost me to much .

Last edited by Pressure Cleaning; 12-29-2006 at 06:21 PM.
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post #6 of Old 12-29-2006, 04:30 PM
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Ahhh damn, you made me do it! I just had to google lovemarks!!

Next you will be talking Cluetrain's
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post #7 of Old 12-29-2006, 05:08 PM
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LOL I haven’t read the Manifesto yet. But I hope to get around to it someday. Did you like it? Could you buy into it?

Wetwash- Sorry-It’s hard for me relate to your round-wheeled bus analogy. My company hasn’t been on “the bus” since we adopted new paradigms and learned to fold space long-ago.

We just don’t have a need for wheels anymore, or be it whatever they are called.
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post #8 of Old 10-24-2007, 09:05 AM Thread Starter
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http://www.icbs.com/brand.htm If you have branding or marketing question you should read this.
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