I have mixed feelings about coupons. I could offer $500 off and just price the job accordingly(add $500 to my bid). What I fear is that most people think of them as a scam. I think there are more modern calls to action to generate customer response.
It wasn't a scam for me meaning I did not up my price when I offered a coupon.
The coupon told them to give it to us after the estimate was presented so they saw that the price came down instead of us just "working it in". They got the same bid either way.
The main issue I have is with direct mail. What causes people to hold on to what you gave them instead of just pitching it?
Also, my biggest leads generator was Valpak and people expect a coupon.
Anyways, I'm not saying my way is the only way just interested in hearing everyone's view. Good feedback