I noticed that a lot of posters are wondering how to get new clients, so I thought I would give you my "blow-by-blow" experiences.
I started my business in August of this year. Although I am most interested in commercial cleaning I need to have residential cleanings (easier to get) to pay the bills while growing the commercial side.
I was using Thumbtack to get cleanings for several months, but ran out of money to use Thumbtack. At this point I am happy that this happened. Now I can go get new clients without dealing with so much competition. Competition that was forcing my prices to be too low to have a viable business.
From reading on this forum I found that most flyer promotions were producing a 1/2% return or a little better. So 200 flyers delivered should produce one actual new client.
I decided to hand out 5000 flyers based upon these numbers. 5000 flyers should produce 25 new clients. Hopefully most will be reoccurring cleanings.
So far over a 3 day period I handed out 450 flyers. (my aching feet
I received 3 calls from those flyers, strangely all in a two hour period. One was a move out cleaning (done, paid $145), one was a monthly cleaning (first cleaning done $75) and a potential every other week client. That didn't work as she wanted more than one person at a time cleaning due to time constraints.
So far the numbers have worked. When I get back from handing out flyers, I will post copies of my flyers (two different types - one amusing and one serious - didn't seem to matter which one I used) for you to use / modify if you want.