Google Adwords - Page 3 - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #41 of Old 05-25-2013, 10:00 PM
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I just want the google bass tards to stop calling and wasting my time.
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post #42 of Old 07-08-2013, 07:31 AM
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Google Adword is probably one of the quickest ways to bring new traffic to your business website. It can be very helpful for boosting your business, so you shouldn't feel hesitate about using this powerful tool.
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post #43 of Old 12-23-2015, 01:38 AM
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The true content with the keywords inside is the best method to improve your site, do not only focus on the keywords, which is not the most important. Hope help you.
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post #44 of Old 01-10-2016, 10:44 PM
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I'm also interested in trying Google Ad words. In my area for roof cleaning, the price isn't too bad. At the very cheapest $50/month for 31-52 clicks and calls. I also would assume driving more traffic will increase SEO as well.

www.UltimateRoofCleaning.com
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post #45 of Old 01-13-2016, 04:54 PM
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I recently started a commercial cleaning company and just began using Adwords. I put some time into building a decent website and I have a local SEO company working it up the rankings but I wanted some immediate traffic. Over the last 2 weeks I've had lots of impressions but only about 5 clicks. The one call I got was from a construction company looking for a weekend cleanup on Sunday evening. I didn't take the job as it wasn't worth my time, but it was encouraging to know that people are able to find me if they search my keywords/phrases. With commercial cleaning, 1 conversion could pay for an entire year of Adwords.
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post #46 of Old 01-13-2016, 05:34 PM
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Quote:
Originally Posted by Blue View Post
I recently started a commercial cleaning company and just began using Adwords. I put some time into building a decent website and I have a local SEO company working it up the rankings but I wanted some immediate traffic. Over the last 2 weeks I've had lots of impressions but only about 5 clicks. The one call I got was from a construction company looking for a weekend cleanup on Sunday evening. I didn't take the job as it wasn't worth my time, but it was encouraging to know that people are able to find me if they search my keywords/phrases. With commercial cleaning, 1 conversion could pay for an entire year of Adwords.
Thanks for your input blue. I'll launching my spring/summer advertising campaign in March. Google Adwords will be a part of this.
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post #47 of Old 01-14-2016, 01:09 PM
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There are some good videos on youtube that show how to optimize a local adwords campaign. For commercial cleaning, 1 tip I found is to have your adword ads stop showing after 5:00 pm and restart up again the next business morning, since a local biz may not be looking online for a janitorial service in the evening.
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post #48 of Old 01-15-2016, 02:40 PM
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Adwords is almost impossible to run a profitable campaign on. We run campaigns, but set the max bid to around $.50-$1.00 per click. We don't get much traffic this way obviously, but the national brands bid $10-$30 per click even if they don't have companies in the area the ads are showing in. Facebook marketing works best, choose the local business networks and chamber of commerce pages to target your ads towards, or just a local campaign
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post #49 of Old 01-18-2016, 02:45 AM
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Yes, Adwords can be effective at generating quick traffic but invariably ends up becoming very expensive. It is much better to invest into SEO for long term organic traffic and enquiries. Facebook Advertising also can work quite well.

We provided free quotes for commercial cleaning in the Auckland area from approved and accredited local Auckland cleaners.
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post #50 of Old 02-07-2016, 04:50 AM
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I think Adwords are a quick fix and will help if you want to gain reputation in an area. This is not really a long term solution due to the high cost of clicks
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post #51 of Old 02-07-2016, 04:54 AM
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We've been experimenting with Bing and Yahoo paid ads. Clicks are cheaper, but the volume is way down on local search. It's a good campaign to run in the background.
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post #52 of Old 02-07-2016, 05:10 AM
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Bing and Yahoo ads cost way less but less volume as you said. I have also tried facebook and Linkedin , but linkedin had a very low response. Facebook is quite cheap and I can recommend it as well.
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post #53 of Old 02-08-2016, 02:29 AM
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surely you can get good business by using adwords effectively..
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post #54 of Old 02-08-2016, 03:45 PM
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Great question... my experience with Google Adwords was I got 1 large account out of lots of bid requests. I pulled the Adwords plug and have focused on SEO. Keywords, Optimizing my website. In doing keyword research for the new website, I see certain keywords such as office cleaning result in the same cleaning companies appearing in the top 3-5 spots, so do I want to spend to $$$$ to compete with those entrenched cleaning companies or maybe look for some adwords/keywords that have a lower cost but similar traffic.
Hiring an Adwords professional... I hired 4 different Adword professionals to set up Adwords account, set keywords, negative keywords, area map etc. Only 1 of the 4 Adword Professionals got results = 1 large account, lots of RFP's, she did her job well better than the others, my experience with hiring Adwords pros. Brad BD Janitorial
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post #55 of Old 02-09-2016, 11:31 AM
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Originally Posted by bdjanitorial View Post
Great question... my experience with Google Adwords was I got 1 large account out of lots of bid requests. I pulled the Adwords plug and have focused on SEO. Keywords, Optimizing my website. In doing keyword research for the new website, I see certain keywords such as office cleaning result in the same cleaning companies appearing in the top 3-5 spots, so do I want to spend to $$$$ to compete with those entrenched cleaning companies or maybe look for some adwords/keywords that have a lower cost but similar traffic.
Hiring an Adwords professional... I hired 4 different Adword professionals to set up Adwords account, set keywords, negative keywords, area map etc. Only 1 of the 4 Adword Professionals got results = 1 large account, lots of RFP's, she did her job well better than the others, my experience with hiring Adwords pros. Brad BD Janitorial
Can you share her contact details? I'd love to get in contact with her for my own campaign
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post #56 of Old 02-09-2016, 06:29 PM
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She moved on to Bigger Accounts/Customers. Funny I still get friend requests from her. She has a profile at www.upwork.com search for Heidi Sturrock..100 per hour Brad BD janitorial.com
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post #57 of Old 02-19-2016, 02:31 PM
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adwords and conversion

Adwords can be effective if you show your ad on select keywords, it's very easy to waste a huge budget on adwords. Make sure your page relevance is high so your targeting is appropriate.

For example if you are targeting janitorial services, make sure the page you are redirecting potential customers to is geared towards janitorial.
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post #58 of Old 02-19-2016, 02:32 PM
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Even more important can be your on-site conversion rate. 100 clicks to your site and 0 conversions is a big problem. Make sure when they are on-page they see what they came for and you are directing them.
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post #59 of Old 02-22-2016, 01:23 PM
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Even more important can be your on-site conversion rate. 100 clicks to your site and 0 conversions is a big problem. Make sure when they are on-page they see what they came for and you are directing them.
I am wondering, is your "first clean always free", is it an advantage that works for you? When acquiring new accounts? With regards to office contract work, i am curious to know how well it works. Most commercial jobs are by contract.

Thanks!
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post #60 of Old 02-26-2016, 07:21 PM
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It's hard to say. First time customers enjoy it and they stick with us. I don't know if it actually converts better or helps get customers in the door.
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