Groupon/Living Social/similar deals - Page 4 - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #61 of Old 09-18-2011, 05:00 PM
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post #62 of Old 10-12-2011, 04:03 PM
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I just signed up to run Eversave coupon (next week probably). I'm really afraid to do it but we are new to the area and mostly we want exposure. I'm hoping not to loose too much money on it (I honestly doubt I'll make any money off of it) and that it won't result in negative feedback either.

I choose Eversave because they are smaller than Groupon and LivingSocial, agreed to split the money 60/40 with us, and agreed to put a cap on number of sales at 150. I'm really hoping to sell just under 100 and I'll be happy with that. They also offer $10 to those costumers who will purchase additional services from us (out of their own pocket no cost to us). Anything further than 20 miles from my zipcode is also additional charge.

I'm trying to think of ways to get the costumers to buy other services from us and hopefully schedule regular cleanings too. I know that most people will be just looking to get cheap labor out of it but I'm thinking of printing out letters thanking them for buying the offer (yeah...), quoting them on regular cleaning (since after seeing the house I'll be able to know how much to quote them), and with a few coupons for carpet, upholstery, window cleaning and pressure washing (not giving it away again though).

What do you think?

I think I'll loose a lot of sleep over it but hopefully it wont be as bad...

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post #63 of Old 10-19-2011, 02:05 AM
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I started to tell people I'm booked until late fall. It is working - people are getting refunds Groupon. Some customers have been very nice and understanding about it - who bought the offer with a specific date in mind and waited too long to program.
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post #64 of Old 05-22-2012, 08:22 PM
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Groupon and Living Social

I use both of these services and it has been great only to gain traffic and word of mouth to my company. We get customers who refuse to buy it via the coupon site because of the price they take. I give them so much profit i have been able to only split 25% with them but i have used them for years. While we will honor our vouchers forever they do not expire. There are several key factors you need to contain. 1 what is included 2 how much square footage is included 3 man hours equals total time spent, so on a three hour deal you only spend 1.5 hours at the home and make sure your workers do this. This is a taste of your services not a full on gold package, remember that. When you speak to each and every customer on phone or via email make sure you advise them of the man hour policy because if you do most of them will not hassle you on it, some will but not many and i know this based on how I have done it.

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post #65 of Old 05-23-2012, 07:12 AM
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Quote:
Originally Posted by TidyBiz View Post
Here is an article discussing Groupon and the negative feedback businesses are receiving.

http://blogs.wsj.com/in-charge/2011/...ist_smartbrief

Thanks for sharing !!!
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post #66 of Old 05-29-2012, 07:29 PM
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I for one think its a joke and makes our cleaning industry look cheap and unprofessional. They contacted me and I told them the deal I was willing to run and they said no way. I said it is a discount of high end quality services but they weren't hearing it. I run mission viejo carpet cleaning which is a professional carpet cleaning company in Orange County, Ca.

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post #67 of Old 05-31-2012, 08:36 AM
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Sounds like a pretty good deal. I haven't heard of Groupon, but I have heard of Living Social- and it is booming.
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post #68 of Old 06-11-2012, 07:34 AM
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Quote:
Originally Posted by Bill View Post
I for one think its a joke and makes our cleaning industry look cheap and unprofessional. They contacted me and I told them the deal I was willing to run and they said no way. I said it is a discount of high end quality services but they weren't hearing it. I run mission viejo carpet cleaning which is a professional carpet cleaning company in Orange County, Ca.
I agree, People already are disposed to think your company is cheap utilizing these deals.
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post #69 of Old 06-17-2012, 07:44 PM
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I see them pretty often, have never purchased them but it seems like a good way to build clientele. Best of luck to anyone who uses coupon sites!

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post #70 of Old 06-18-2012, 12:24 PM
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From our experience, it is a bad idea to use these coupon sites. Not only are they horrible for small business, but they bring the bargain shoppers. Those who buy these coupons are just waiting for the next cleaning coupon to have their home cleaned. Why pay full price for a clean when I can pay $49 (sometimes less) to have my home cleaned.

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post #71 of Old 06-22-2012, 09:47 AM
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That sounds very intriguing. We actually already offer a Budget Cleaning service where we will provide the client with a list they prioritize and work that list for 2 hours. We offer this for $64.99 so the 2 hours at $60 would be an excellent offer.
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post #72 of Old 06-22-2012, 10:23 AM
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Originally Posted by petervanpersie View Post
That sounds very intriguing. We actually already offer a Budget Cleaning service where we will provide the client with a list they prioritize and work that list for 2 hours. We offer this for $64.99 so the 2 hours at $60 would be an excellent offer.
Groupon would want to feature your service at a discounted price. So something like $32. Then they would want half of every coupon sold, leaving you with $16. Then you have to factor in supply, gas, labor expenses per household...

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post #73 of Old 07-09-2012, 11:06 AM
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Quote:
Originally Posted by Keep It Green Maids View Post
From our experience, it is a bad idea to use these coupon sites. Not only are they horrible for small business, but they bring the bargain shoppers. Those who buy these coupons are just waiting for the next cleaning coupon to have their home cleaned. Why pay full price for a clean when I can pay $49 (sometimes less) to have my home cleaned.
I believe I posted this already, and over and over again, yet folks still want to give this sham a try. I see the WSJ said what i've said for a while, so I'm going to ASSume, people will listen now.
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post #74 of Old 07-19-2012, 06:31 AM
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You can easily make groupon work for you, you just have to know how to make it work for you. Certain areas of town on certain days, limitation on mileage away from your "HQ".
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post #75 of Old 07-25-2012, 04:57 PM
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Hi,

Im new to this site, but wanted to quick reply to your post. I have done a Groupon and it went great! What most people dont know is that you can negotiate with Groupon. They contacted me to set the first cleaning service up in my city I live in. I turned them down but they insisted. I then told them what percentage I needed to make it work. They agreed and we went along with it. I sold a total of a 1000 man hours (200 groupons) and have gained many customers from it. I do want to say though, you need to be ready. For one, ready to be on the phone for 3 days straight after the groupon is done, setting up appointments. You need to have enough equipment and supplies, and workers. Having contact management software and all your ducks in a row is a must! I had no idea the response I was going to get from that, but realized very quick that I had to have everything completely organized and ready. Its a great way for a new company to get their name out there and to add customers to your schedule. Just remember, NEGOTIATE! They do try to rip you off, but you can make it worth it in the long run. Just run your numbers, make sure that you know how much supplies you are going to need, how much for employee expenses, use of vehicle, etc.

Good luck!
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post #76 of Old 07-25-2012, 04:59 PM
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Oh, and I understand where people think it would be a bad idea and only for bargain shoppers. But from my experience, the most frugal people are the richest people. I had many many large 5,000-10,000 sq ft homes purchase my groupon and even 2 12,000 sq ft homes. All the customers I gained from groupon are very wealthy people, some of which retired and all of which have very nice homes that I now maintain.
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post #77 of Old 07-26-2012, 10:36 AM
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for those interested in the steam mop h2o mop x5 I just came across a coupon code that will save you 25% off. Not a groupon code for sure. The offers ends today. The code is on the Facebook page for Thane Direct, you have to click on the link to reveal the code. purchased my second steam mop this way, and 25% off does help, got the mop for exactly 101.58$ , saved 35 $ Cheers.

http://www.facebook.com/thanedirectn...90322544333196
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post #78 of Old 08-20-2012, 04:37 PM
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I have found Groupon to be AWESOME for my business! Yes, their percentage is high, I end up cleaning a Groupon house for about $6.00 an hour. BUT many of these houses, sign up for regular service! It has been a great way to advertise. Customers can try out your service and it really costs you nothing to advertise, you don't make much but you do make something. Sending flyers out costs a ton of money! I am currently running my 3rd Groupon. I've never sold more than 70, but I just make my service area smaller so I don't get too overwhelmed.
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post #79 of Old 08-30-2012, 01:20 AM
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Not only do I feel it's bad for our industry by dumbing down our professional industry by charging nickels but, I also feel the clients you get are going to be the most picky, cheap and even fast to leave you a bad review if you don't roll over for them if you know what I mean?

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post #80 of Old 10-01-2012, 08:05 PM
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Greeting everyone

Quote:
Originally Posted by TheCleanTeam View Post
I think that depends on how you look at it. Say you were able to get just 10% of the customers who purchased the 2 hour cleaning to sign up for Bi Weekly services at an average of $100 per visit. For the year you would have just added 40 new clients to your business and $8000 per month in gross profits to your bottom line. I'd spend $6K to make $96K every day.

I think though that as a startup I would keep the first groupon low, like only offering 50 - 75 groupons so that I could track the progress and also be able to service all of the groupons sold, plus my regular clients. If you grow too fast something is going to break. Track your results and by that I mean how many of these clients to you get to become recurring customers. If it's a good rate, then add some employees and repeat the process.

We made the mistake of putting an ad in one of those monthly ad mags. $240 and supposedly 30,000 households we got 0 calls. What a waste. At least with Groupon's your paying for results. No groupons sold, nothing to pay.
I received a call from Groupon as well and thank God I read this forum days before. They tried to sell me on some packages, one of them being a 2hr cleaning for $39 and a 50-50 split. Are they crazy? Mind you this is NYC and 18.50 wont go far. They have different packages but by my calculations the more you do and the longer you run it the less profitable it becomes.
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