Originally Posted by WhiteGlovedMaid
Nowadays, the word SEO
has become so widely used that I see people using it so generically. It seems like anyone who is anyone says they do SEO
. I've dealt with people that said they do SEO
and really know less than me.
Does anyone know of a good place or what to look for when it comes to hiring an SEO
If you hire an 'SEO
' consultant, be careful to make sure that they can rank you for words and phrases that matter. Some will rank you for 'long tail keywords' which don't matter. Ranking #1 for a phrase that nobody searches for is easy and stupid.
IE: I saw an SEO
guy bragging that he ranked "two hour response plumber Austin Texas" but nobody types that. What you'd really want to rank for in that case is "Austin Plumbers". But the SEO
agency wants to rank you for words that are easy, not the tough ones where the big ROI is.
So, if you hire an SEO
agency, have somebody other than the agency make a report on the 75 keywords and phrases that are the most important for your business, then get the SEO
agency to commit that they will get you ranked for at least 1/3 of those (the top 25). If they see 75, and you cut it to the top 25, they will know that you're not an idiot and that they can't take advantage of you.