Indoor advertising? - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 06-05-2017, 12:55 AM Thread Starter
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Indoor advertising?

Hey,

I have started a commercial cleaning business. I am looking for unique methods to advertise my business. We want to attract the maximum customers as there is huge competition in the market. I have heard about indoor advertising. The possibilities for it are endless and it can be placed in Restrooms or popular areas of malls, restaurants, bars, airports, elevators and so on. We can target the customers as we wish.

It is said that indoor advertising is harder to ignore than traditional methods like TV commercials.
However, I am worried regarding the cost of this. Would this be an effective advertising method for my line of business?
Has anyone done this type of advertising for your business? And was it effective enough?
Looking forward to your replies.
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post #2 of Old 06-06-2017, 09:15 AM
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In case of indoor advertising, messages are conveyed through various media to the indoor target audience. The media or vehicles used for indoor advertising are newspapers, magazines, radio, television, film and video. Here, the message reaches the indoor audience where they are supposed to be in relaxed and receptive mood. Indoor advertising comes under indirect advertising as these are not meant for any specific individual.

On the other hand, outdoor advertising caters to those people who are out of doors. In this case, the advertising message is placed in a strategic location to attract the attention of audiences on the move.

These advertisements are so located that they catch the eyes of the passer-by immediately. Outdoor advertising comprises of posters, hoarding, wall paintings, bulletins, advertising on moving vehicles, neon signs, sky writing, sandwichmen, etc.

A passer-by can see and read such advertisements. Outdoor advertisements are fixed usually at some strategic locations which enable people to see them again and again and thus it results in creating lasting impression.

An important point of distinction between indoor and outdoor advertising is the cost. All indoor advertisements need payments from the consumers. In other words, one has to subscribe to a newspaper, journal or magazine, purchase a radio or television and purchase cinema ticket to avail the facility of indoor advertisements. On the other hand, outdoor advertisements are enjoyed by the consumers free of cost. However, such a distinction between indoor and outdoor advertising becomes vague in many cases.
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post #3 of Old 06-06-2017, 07:01 PM
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Advertising is advertising. The question is how intrusive is it and how easy is it to ignore. Some indoor might be hard to ignore like in front of a urinal. Some are easy to ignore like the back of a cash register receipt. In any case all of these types of advertising are branding ads. Don't count on them to drive traffic at a rate that will pay for them. They are best used to build awareness of your business so in a couple years you will be well known. That is my opinion anyway. My window and gutter cleaning relies on referral, search engine optimization and some mailer inserts.

Aaron
Top Notch Window and Gutter Cleaning Everett
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