Join Date: Feb 2017
Location: 1509 17th St NW, Washington, DC 20036
In case of indoor advertising, messages are conveyed through various media to the indoor target audience. The media or vehicles used for indoor advertising are newspapers, magazines, radio, television, film and video. Here, the message reaches the indoor audience where they are supposed to be in relaxed and receptive mood. Indoor advertising comes under indirect advertising as these are not meant for any specific individual.
On the other hand, outdoor advertising caters to those people who are out of doors. In this case, the advertising message is placed in a strategic location to attract the attention of audiences on the move.
These advertisements are so located that they catch the eyes of the passer-by immediately. Outdoor advertising comprises of posters, hoarding, wall paintings, bulletins, advertising on moving vehicles, neon signs, sky writing, sandwichmen, etc.
A passer-by can see and read such advertisements. Outdoor advertisements are fixed usually at some strategic locations which enable people to see them again and again and thus it results in creating lasting impression.
An important point of distinction between indoor and outdoor advertising is the cost. All indoor advertisements need payments from the consumers. In other words, one has to subscribe to a newspaper, journal or magazine, purchase a radio or television and purchase cinema ticket to avail the facility of indoor advertisements. On the other hand, outdoor advertisements are enjoyed by the consumers free of cost. However, such a distinction between indoor and outdoor advertising becomes vague in many cases.