Haven't that in a while, how is that going for you anyways? I guess it depends on your skill set and budget. I personally recommend doing the ground work first before hitting the webs since it's a lot cost effective particularly for start-ups.
Sorry, a bit late in my response.
I find web marketing to be extremely cost effective. I didn't pay a cent to learn SEO
or Adwords, and while SEO
doesn't pay off for a startup due to the time investment needed, Adwords is a good way to drive instant, relevant traffic to your site.
It's all a numbers game in the end. People WILL book if your site is well-done.
However, I am not trying to state that boots on the ground marketing is not cost effective. It can be if you do it well. In fact, I think both strategies (online and traditional) are better in conjunction with each other. I mean let's be honest here, the cleaning market is tried and true.
On the topic of online marketing, it's all about branding to me. Although I would like to believe that offering my customers online booking, live chat, and multiple types of service options helps tickle their fancy, I already know that the visitor on my website is looking for one thing, and one thing only. A nice clean home. That's what they all want, and we all know it. It's like selling water. You need to make yours LOOK the best, even though we all know it's just water. If you can nail that much, Adwords is simply brilliant.
At the end of the day, the small time house cleaner charging $60 for a 4br3ba house likely does just as good a job as my cleaners, and I charge 3x that price + a $20 tip because my website has made my customer believe that my company and my cleaners are worth it before even setting foot in their home. There's a lot of different ways to bring your product to market - that's what I love about working in this industry.
As for the SEO
part, don't even bother with it for a cleaning business. Posting elsewhere online, on local service websites, will get you noticed by potential clients that are searching for your services. What you need to focus on is building up a good online presense with amazing reviews to get people to want to hire you.
This is ridiculous advice, unless you're purposefully trying to stunt your company's growth. You should no more ignore posting elsewhere online than you should ignore SEO
. You get unique, qualified traffic from both sources. Why would you not utilize both if you had the capital?