Marketing help! - Page 2 - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #21 of Old 10-30-2017, 06:12 PM
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One thing I did, very early on, was buy magnetic car door signs. Cost about $40 for two. I was surprised at home many new customers I got doing this. I'd park my car at the grocery store, and when I came back, would see someone reading my door sign. Of course, I smiled and started talking to them. I think I found, maybe, 12 new regular customers doing this.

Now: if you do this, be forewarned: If you live in a warm climate, like I do (Florida), you MUST remove the signs maybe every other day. IF you dont, they will be baked - literally- baked onto your car's doors. I dont know how they perform in colder climates, but this is what I found here. I had to buy rubbing compound to get the baked on sign stuff off!!!!

On flyers. I cannot tell you many times people have left flyers at my door or on my windnshield. My AUTOMATIC response is to tear them up. I doubt I am all that different from other folks., and seeing those darn fliers just annoys me. Flyers, to me, say in loud words: "I am such a crappy company I have to pay someone to stick flyers under windshield wipers"!!!! To me, all it does is turn me totally off, and I do not bother to even READ the flyer. Maybe where you live, it's different. Who knows.
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post #22 of Old 11-09-2017, 06:16 PM
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No doubt, ORGANIC SEO everything else was like throwing away money maybe not but as a small business owner you need to make every dollar count.

SEO is like a hustle man diverting people to your site 24/7, FOR FREE (well kinda)
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post #23 of Old 11-10-2017, 02:30 AM
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Nowadays I believe it's all about social media. Optimize your website on search engines like Google, Bing, Yahoo.
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post #24 of Old 11-12-2017, 05:37 PM
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It all depends where you live. I live in the big city and for my cleaning services business, the most effective marketing strategy is social media.
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post #25 of Old 04-17-2018, 09:27 AM
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I think you have to create digital fliers for email marketing.
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post #26 of Old 04-21-2018, 01:19 AM
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I suggest Business Card, and other Online Marketing Method.
Cheer !
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post #27 of Old 10-28-2018, 11:43 AM
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today facebook ads is most effectative
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post #28 of Old 07-16-2019, 08:41 AM
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digital marketing
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post #29 of Old 11-13-2019, 12:04 PM
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It depends on who you are targeting, but for internet marketing, Cost Per Click advertising is really the simplest and easiest to track... and therefore optimize.
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post #30 of Old 11-19-2019, 05:07 AM
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learn to promote yourself, here they will not help
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post #31 of Old 12-19-2019, 09:27 AM
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post #32 of Old 12-25-2019, 09:00 PM
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Google ads & SEO are great!
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post #33 of Old 01-18-2020, 08:04 PM
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Originally Posted by Bunga View Post
Anymore, the yellow pages are pretty useless. Flyers, door hangers, leave-behinds, etc. seem to be too low of a return for the expenditures.

I can launch a new company on the internet and start it ranking in the search engines and backfill with very well aimed & written Google Adwords and get new clients the same day.

We even tried an experiment with our new Miami restaurant hood cleaning company We posted an ad on Craigslist for free and within 48 hours we had 5 phone calls off of it and brought in 3 new clients.

Now, the tough part is getting a good return on your investment with Google Adwords. If you write your ads poorly or you allow too diverse of a list of keywords, you'll pay for crappy results and Google will charge you extra for the lousy quality (they call it the 'quality score').

In some categories in the cleaning industry, you can buy top spots in Google for pennies. But you have to bid at the going rate for your area and then be discounted according to the relevance of keywords, ad content, and the page on your website that they're going to land on. If all of those items are perfect, you get a massive discount on your ad costs.

I'm going to put together a training class specific for cleaning companies so that people can learn to take advantage of Google Adwords without getting fleeced. I have one friend that was paying $7500 a month to Google Adwords, was getting a 1.1% click-through rate and was averaging a cost of $31 per click. This put him at a Cost Per Aquisition (CPA) of $320 per new client. YUCK! When we cleaned it up, we got it to a 5% click-through rate and Google discounted his click costs to $10. This brought his CPA down to $49.

So the important thing was that his average service call was $385 (of which $320 went to Google). With the labor costs, he was losing money on every call his guys went on. With a $49 CPA, he was able to make money.

Last note: my buddy is a plumber. In cleaning businesses, we don't have as high of a cost on the click-through rates. But this gives you a pretty good idea of the different quality scores can make.

Do you still do this?
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