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Marketing Help

7K views 17 replies 15 participants last post by  MagdalenaVaughn 
#1 ·
Hello everyone!

I am currently working on remote marketing for a cleaning service business that is in an urban area. As I am quite new to marketing I am currently stumped on free avenues of marketing our cleaning service to clientele. We currently don't have much of a budget to put towards marketing, so what are some free ways to market my service?
 
#4 ·
Hi

I am doing my own SEO since 2007 and my most important keywords are always in the first 3 position on Google searches. Here is what i recommend you to do:

1. Make sure that your website is well build and all tags and description are in order
2. Create a blog page and start posting relevant content daily. Share all the articles on facebook and other social media
3. Have a before & after photo gallery
4. Post articles on "free" article websites
5. Post free ads about your products

This is the SEO strategy for you. Over 12 months if you are keeping up with the article posting and blog posting, you will reach the first page but it all depends on competition.

Local Marketing

Be the king of your village. If you are located in a big city, you don`t want to travel 3 hours from job to job. So pick an 2-3 km area from your office and promote your services in that particular area. Make a name locally. If you charge 120 euro for a carpet/sofa cleaning job, you should give your customer a bottle with deodoriser worth 2-3 euro. That customer will call you again.

If you live in "bradford" (ex only) . Create article for carpet cleaning bradford, sofa cleaning bradford, etc. In time you will reach a good turnover.

Google addwords is also good but in some areas clicks can be as much as 20 euro so you should use it only for emergency.

Do not hire any "specialists marketing company". You don`t need it. Google likes unique content and your customers like a funny local specialist. This is the secret. Content & repeat customers

Sofa Cleaning Dublin
 
#5 ·
Do you give away cleaning for free? Why would you think marketing is free? That seems ridiculous to me. If you cannot afford to market your business then maybe you shouldn't be in business. I realize this seems like I am just pushing your buttons, but I am serious that if you do not have a fundamental understanding of business you are not ready to run one. Please find a mentor and learn the business of business before you try it yourself.

Matt
Smith Brothers of Anacortes
 
#6 ·
You do not have to give anything for free. You need to make your potential customer believe that you do. Do yo really believe that you get 75% off on black friday? Well, you don`t. The shop are selling the worst selling products at only 20% profit instead of 150%

People love "free" stuff.

I used to quote like this:

3 sofas x 2 seat each 120 euro. Rate of booking under 50%

Then i changed. I offered "free"

3 sofas x 2 seat = 120 euro for 2 of it washed with eco products (i was using that anyway) and i throw the 3d sofa for free. Rate of booking over 75%
 
#7 ·
Honestly I think the best thing you can do with no budget and no knowledge of SEO or anything yet, is to build a Facebook/Instagram for your business, make sure it is fully filled out and start posting all your work there. Invite all your friends and family and even get them to leave you Facebook reviews. Then start putting your services in the Facebook Marketplace as $0 for free estimates in the local area.

That will surely get you some traction to start things off and will only help your SEO when you have the budget to build out a website.

Also! Go to business.google.com and make sure you create a google business profile. Once that is verified get some reviews there too, and optimize that profile by filling EVERYTHING out as much as you can.

Cheers!
-Luis
 
#10 ·
SEO can provide amazing results but is not guaranteed. For most people it does not make sense. You need to spend and spend more and maybe in one day you will make it back. Then you can reach 1st position on google for 1 month, you make tones of money and overnight you are sent to page 3 because some bad link over witch you have no control. I can see your point. But it should be one of your marketing strategies. Most people aim for the first position, but first page could do it as well. Few articles, few ads and few blog postings could send you on the first page. You will not get rich but you will get few jobs monthly. Combined with direct mailing, few leaflets, word of mouth & other ways of promoting yourself, you will be able to make a good income

Carpet Cleaning
 
#11 ·
I have been using socialreferralfinder.com to alert me anytime someone in one of my mom/neighborhood Facebook Groups is asking for a recommendation for a maid service. I did this after speaking with a maid service franchise owner who did this in her community and got 100 recurring clients in 4 months (25 new clients a month). The key is to join the right FB groups (active neighborhood/community groups) and then respond to each recommendation QUICKLY. If you wait to respond, you lose the "speed to lead" factor. Other tips: use the email notification system to get your friends, family, or colleagues to recommend you too!
 
#16 · (Edited)
I think it would be cool and effective to create something like a Call center. I was just recently reading a blog on the subject, there was written about the legality of phone records, as well as the effectiveness of this method. If I had a business, I would use this service, because it is not expensive, and also helps customers to decide where to spend their extra money. Human psychology is organized so that a person on a subconscious level always wants to buy something new, so we spend a lot of money on various unnecessary things. The most important thing is to present your product correctly.
 
#18 · (Edited)
Marketing on a tight budget can be a challenge, but there are plenty of free ways to promote your cleaning service. Here are a few ideas:
1. Utilize social media platforms like Facebook, Instagram, and Twitter. Create engaging content, share before/after photos, and interact with potential clients.
2. Set up a Google My Business profile to increase your visibility in local search results. Encourage satisfied customers to leave positive reviews.
3. Offer referral incentives to your existing clients for recommending your service to others. Word-of-mouth can be a powerful marketing tool.
Remember, consistency and creativity are key. Keep experimenting with different strategies and track your results to see what works best for your cleaning service. And don't forget to check out Viking Links for some valuable insights on SEO and digital marketing.
 
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