Marketing Help - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 08-11-2019, 02:58 AM Thread Starter
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Marketing Help

Hello everyone!

I am currently working on remote marketing for a cleaning service business that is in an urban area. As I am quite new to marketing I am currently stumped on free avenues of marketing our cleaning service to clientele. We currently don't have much of a budget to put towards marketing, so what are some free ways to market my service?
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post #2 of Old 09-06-2019, 04:14 AM
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what are your current assets? Do you have a website? What social media platform are you currently using?
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post #3 of Old 09-08-2019, 04:33 AM
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Do u want online or offline service?
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post #4 of Old 09-12-2019, 12:20 PM
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Hi

I am doing my own SEO since 2007 and my most important keywords are always in the first 3 position on Google searches. Here is what i recommend you to do:

1. Make sure that your website is well build and all tags and description are in order
2. Create a blog page and start posting relevant content daily. Share all the articles on facebook and other social media
3. Have a before & after photo gallery
4. Post articles on "free" article websites
5. Post free ads about your products

This is the SEO strategy for you. Over 12 months if you are keeping up with the article posting and blog posting, you will reach the first page but it all depends on competition.

Local Marketing

Be the king of your village. If you are located in a big city, you don`t want to travel 3 hours from job to job. So pick an 2-3 km area from your office and promote your services in that particular area. Make a name locally. If you charge 120 euro for a carpet/sofa cleaning job, you should give your customer a bottle with deodoriser worth 2-3 euro. That customer will call you again.

If you live in "bradford" (ex only) . Create article for carpet cleaning bradford, sofa cleaning bradford, etc. In time you will reach a good turnover.

Google addwords is also good but in some areas clicks can be as much as 20 euro so you should use it only for emergency.

Do not hire any "specialists marketing company". You don`t need it. Google likes unique content and your customers like a funny local specialist. This is the secret. Content & repeat customers

Sofa Cleaning Dublin
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post #5 of Old 09-20-2019, 02:44 PM
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Do you give away cleaning for free? Why would you think marketing is free? That seems ridiculous to me. If you cannot afford to market your business then maybe you shouldn't be in business. I realize this seems like I am just pushing your buttons, but I am serious that if you do not have a fundamental understanding of business you are not ready to run one. Please find a mentor and learn the business of business before you try it yourself.

Matt
Smith Brothers of Anacortes
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post #6 of Old 09-22-2019, 02:05 PM
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You do not have to give anything for free. You need to make your potential customer believe that you do. Do yo really believe that you get 75% off on black friday? Well, you don`t. The shop are selling the worst selling products at only 20% profit instead of 150%

People love "free" stuff.

I used to quote like this:

3 sofas x 2 seat each 120 euro. Rate of booking under 50%

Then i changed. I offered "free"

3 sofas x 2 seat = 120 euro for 2 of it washed with eco products (i was using that anyway) and i throw the 3d sofa for free. Rate of booking over 75%
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post #7 of Old 09-28-2019, 09:20 AM
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Honestly I think the best thing you can do with no budget and no knowledge of SEO or anything yet, is to build a Facebook/Instagram for your business, make sure it is fully filled out and start posting all your work there. Invite all your friends and family and even get them to leave you Facebook reviews. Then start putting your services in the Facebook Marketplace as $0 for free estimates in the local area.

That will surely get you some traction to start things off and will only help your SEO when you have the budget to build out a website.

Also! Go to business.google.com and make sure you create a google business profile. Once that is verified get some reviews there too, and optimize that profile by filling EVERYTHING out as much as you can.

Cheers!
-Luis
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post #8 of Old 10-10-2019, 12:54 AM
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I don't trust SEO. I'd do phone book ads!
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post #9 of Old 10-10-2019, 12:55 AM
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PS. I wish you do well!
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post #10 of Old 10-10-2019, 01:38 AM
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SEO can provide amazing results but is not guaranteed. For most people it does not make sense. You need to spend and spend more and maybe in one day you will make it back. Then you can reach 1st position on google for 1 month, you make tones of money and overnight you are sent to page 3 because some bad link over witch you have no control. I can see your point. But it should be one of your marketing strategies. Most people aim for the first position, but first page could do it as well. Few articles, few ads and few blog postings could send you on the first page. You will not get rich but you will get few jobs monthly. Combined with direct mailing, few leaflets, word of mouth & other ways of promoting yourself, you will be able to make a good income

Carpet Cleaning

Commercial & Domestic Carpet Cleaning Services
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post #11 of Old 10-18-2019, 03:14 AM
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You should study advertising and private property legislation
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post #12 of Old 10-30-2019, 07:51 PM
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I have been using socialreferralfinder.com to alert me anytime someone in one of my mom/neighborhood Facebook Groups is asking for a recommendation for a maid service. I did this after speaking with a maid service franchise owner who did this in her community and got 100 recurring clients in 4 months (25 new clients a month). The key is to join the right FB groups (active neighborhood/community groups) and then respond to each recommendation QUICKLY. If you wait to respond, you lose the "speed to lead" factor. Other tips: use the email notification system to get your friends, family, or colleagues to recommend you too!
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