Marketing Strategy: Building new business - Cleaning Talk - Professional Cleaning and Restoration Forum
Thread Tools Display Modes
post #1 of Old 02-07-2018, 04:50 PM Thread Starter
Junior Member
Join Date: Apr 2017
Posts: 8
Marketing Strategy: Building new business

Hello all,

New cleaning company here, currently at 8 staff and doing pretty well. I am currently looking at touching base with larger corporations prior to moving into new locations. I'm looking to get into Final Cleaning and full service cleaning management(janitorial, steam/carpet, flooors, windows, supply. etc).

Does anybody have any resources on how to best approach or even find where businesses are going prior to moving in? Something like a news website, commercial realtors, etc.. Let me know if anybody has any ideas!

wkryba is offline  
Sponsored Links
post #2 of Old 02-07-2018, 06:56 PM
Senior Member
Join Date: Jan 2017
Posts: 698
Oh, that is a GOOD question! Hope someone can answer it, because I sure cannot.
missannienow is offline  
post #3 of Old 03-02-2018, 03:27 PM
Senior Member
bdjanitorial's Avatar
Join Date: Sep 2014
Location: Oregon
Posts: 201
I work with 1 commercial space brokers & property managers. from time to time they do offer me some move out move in work. Mostly the work is carpet cleaning, trash pickup-stuff left by the previous tenant. Some of this work comes from the buildings I service for commercial space brokers & property managers.
So to answer your question, try to contact commercial brokers & commercial property managers and asking for the opportunity to bid on their upcoming move outs move ins. Also ask what qualifications you need to have to perform work for them, such as do I need workers comp insurance? bonded? biz insurance? certifications-- carpet cleaning-- cleaning etc.
Brad BD Janitorial.
I had to go thru several property managers ( servicing the common areas of 1 of their bldgs) before I got any offers to do move outs move in.
bdjanitorial is offline  
Sponsored Links
post #4 of Old 03-08-2018, 04:46 PM
Join Date: May 2014
Location: Marysville, WA
Posts: 51
Work with commercial real estate developers. Also you should pull all building permits on a regular basis to see what construction is going on. Should not be that hard to find these. I do mainly residential carpet cleaning so I cannot speak first hand but I'm pretty sure this will work.

Smith Brothers Carpet Cleaning
smithbrothers is offline  
post #5 of Old 03-09-2018, 11:14 AM
Junior Member
Cshenave's Avatar
Join Date: Mar 2018
Posts: 1
Commercial Carpet Cleaning

So, I have seen folks who will buy a dozen doughnuts and approach property management companies. There are commercial and residential property management companies and you could focus on one or the other. You could put a brochure together to leave with the business. You may want to leave a packet with your COI and a price list. It has been my experience that residential management companies want fairly cheap prices but it may depend on the quality of the property they manage. I will post back to let you know how much success I have had with this. :-) I have added a commercial carpet cleaning page and am trying to boost its SEO. I will also keep you posted on that strategy as well. We have been almost exclusively internet driven sales, but I think you need a well rounded marketing strategy.

C&E Carpets and Vents
Eli Shenave
Cshenave is offline  
post #6 of Old 03-10-2018, 07:34 AM
Join Date: Dec 2015
Posts: 58
Do you have an active Chamber of Commerce in your area? If so, join and participate in the events they offer. Most Chambers are full of real estate agents. You'll also meet decision makers. Networking events are a great way to get your name and business known in a friendly and supportive environment. Business might not roll in overnight but if you follow up with the contacts you make, you'll have a foot in the door when their in need of your services. Also good referral source.
Cleanexp is offline  
post #7 of Old 04-03-2018, 10:43 PM
Junior Member
Join Date: Apr 2018
Location: 19 S 4th St, San Jose, CA 95112, USA
Posts: 22
try making a website and doing citations
target local directories for starters!
good luck hope it helps you
Saratoga Carpet Cleaner is offline  
post #8 of Old 04-16-2018, 04:23 AM
Join Date: Apr 2018
Posts: 41
Do you know Google Keyword Planner. there is many function inside, will help you decide to expand your business
tuantranbk is offline  
post #9 of Old 10-28-2018, 11:44 AM
Junior Member
Join Date: Jul 2017
Posts: 21
Build your own website
lamda213 is offline  
post #10 of Old 06-19-2019, 09:04 AM
Junior Member
marketguru545's Avatar
Join Date: Jul 2018
Posts: 23
3 ingredients for starting business:

A website - that's a must.
Some more branding and promotional items.
Google Ads
marketguru545 is offline  
post #11 of Old 07-07-2019, 10:25 AM
Join Date: Jun 2019
Posts: 37
You will need to solve several first questions on work on this one. So the most important is connected to the promotion and offering of your service. And the next is qualified stuff.
GraceAnderson is offline  
post #12 of Old 07-10-2019, 10:15 AM
Junior Member
Extensive Cleaning's Avatar
Join Date: Feb 2019
Location: Florida
Posts: 5
Your local city/county's tax collector should publish a monthly (sometimes weekly) list of all newly issued occupational licenses (sometimes called business tax receipts) that will list the business owner's name, actual business name, and physical address. A wealth of free info.
Extensive Cleaning is offline  
post #13 of Old 07-16-2019, 08:30 AM
Junior Member
Join Date: Jul 2019
Posts: 21
google ads, seo, FB
DonaldNunley is offline  

Quick Reply

Register Now

In order to be able to post messages on the Cleaning Talk - Professional Cleaning and Restoration Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Small Business tobycrabtree Sales & Marketing 14 12-11-2019 05:11 PM
Tips for Marketing Your Cleaning Business CleaningTalk Featured Topics 12 05-20-2019 12:00 AM
Marketing Strategies for Successful Real Estate Business homesteadroad Sales & Marketing 1 12-19-2016 02:33 PM
Using Internet Marketing for Commercial cleaning business ncassociation Business 39 05-26-2016 04:19 AM
Free website audit and marketing strategy development seoconquer Sales & Marketing 0 10-01-2015 02:21 AM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

For the best viewing experience please update your browser to Google Chrome