Join Date: May 2015
Location: Greater Vancouver: North Fraser District
Post Card Marketing has hit the big A+ on the bulls-eye for us! It is appreciated by businesses here that we do not hound with telemarketing calls it seems and we have very few cards returned. I'd say 1 out of every 10 maybe were returned unopened.
I took the time to designed our postcards. I was careful to put out a professional image and message. I used color on glossy card stock. I could have put stamps on them, but instead I opted to put them (or a couple if appropriate) into an size-matched envelope and stamped an "If Undeliverable, return to:" and 'just our address' on the back which assures less waste of the postcards if undeliverable to addressee.
I used 'Vista Print' and my own graphics or those industry-specific ones purchased from iStock. (professional graphics are a good investment)
I produced one for each main service we provide and started mailing them out myself, using addresses (and contact names if available) to businesses in local industry, mall or industrial park directories. "Was a big hit". Business came to me - didn't have to make a single follow-up call either!
For reaching residents for things like 'gutter cleaning and pressure washing sidelines' which are seasonal, I send those out using "new phone book" listings (that publish zip codes/postal codes) in my town.
I record every address and name I collect into a database that prints labels. Great for future mailings - AND I can remove one easily to keep the list current or if someone asks removal.
I post out post cards to existing clients too, just ahead of the season (Spring/Fall) as a reminders to book before dates are gone, and some pass the cards to other family members who are home owners, or their landlord and such.
If the recipient can't use your services they undoubtedly remember that they know someone who does (or will soon) and will keep and then pass it on. They are easy to find in a junk drawer too for later reference. So many of us file things like that away in drawers for later reference. They are colourful and relevent! - not whiney or beggy...or unprofessional. People have been hanging on to them and calling me weeks or months later! When I get a call, I always look to see if they are in my database, if not, I add them to the mailing list.
All the mailing addresses I collect are put in a "database" that I can print mailing labels from for 'quarterly, or seasonally' each a year as reminders.
If your hometown does not publish zip codes/postal codes in their directory, they are simple to look up from a link the Post Office website.
What have I spent so far?.....$150 for each type of postcard for abt a 1000 post cards (+ shipping and tax), and $75 for envelopes, and postage as I use them. I mail out about 30 - 50 a week as I have the time. The most time consuming is entering every address and (name and phone number, if have it) into the database. But I knew that once its in there, I have it, and it just grows and grows.
The postcards look great in a rack in my walk-in front office too!
Last edited by JaniClean; 06-10-2015 at 02:51 PM.