Selecting Keywords for Google Adwords - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 06-24-2011, 05:59 PM Thread Starter
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Selecting Keywords for Google Adwords

I just signed up for Google Adwords due to all of the great feedback i've been getting.

I just started a campaign and I am trying to figure out what is the most effective way to use this?

How many Keywords/Phrases should I include?

Are there any specific keywords that are a must have?

If I put something general like office cleaning, is it looking for office cleaning in my area or office cleaning in general?

Thanks for any responses.
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post #2 of Old 06-28-2011, 09:41 AM
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We have tried it once with mixed results. Segmentation is definitely key! Set the regions where your ads should be displayed as narrow as possible. Especially for our industry that makes a lot of sense
Also write different ad-copy for different keyword groups and run them as seperate campaigns. If the keyword you bid on is included in the text it will be clicked more (gets highlighted). You can run multiple copies and select the best performing after a few days. Same goes for keywords. Just put every keyword in that you think makes sense & then pause the non-performing. Something like "keyword phrase + your city/area" makes sense to bid on, I guess.
Depending on your business (how large are your customers?) you could also try Facebook ads - but I have to admit that we havent tried them out yet. I read they can be a bit expensive when not having a lot of time and experience with that....
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post #3 of Old 06-28-2011, 11:38 AM
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i agree with llkleyCleaning.
About Facebook.. you should try google adwords first and gain some experience with such kind of ads. Cause Facebook ads are really a bit expensive.

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post #4 of Old 06-28-2011, 04:10 PM Thread Starter
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Thank you for the feeback guys i really appreciate it. I am currently in new jersey and i have a lot of keywords out there. I'm also running 3 ads and rotating them. However some of the keywords are generic such as:

Ofice Cleaning
Janitorial Services

And then I also have some more specific ones like

Office cleaning in Cherry Hill NJ
Office cleaning South Jersey

I'm getting Impressions but no clicks, maybe my ad isn't attractive or i'm attracting those looking for office cleaning who may not be in my market.
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post #5 of Old 06-28-2011, 05:32 PM
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Quote:
Originally Posted by CleanerbytheMinute View Post
I just signed up for Google Adwords due to all of the great feedback i've been getting.

I just started a campaign and I am trying to figure out what is the most effective way to use this?

How many Keywords/Phrases should I include?

Are there any specific keywords that are a must have?

If I put something general like office cleaning, is it looking for office cleaning in my area or office cleaning in general?

Thanks for any responses.
Sign up for google Local and use Facebook
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post #6 of Old 07-15-2011, 12:23 AM
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I've used adwords quite a bit. heres some advice that I think will help. Focus in on very specific keywords that will bring you strong leads. you dont want any joe schmoe clicking your ad and costing you money if he isn't even a potential customer. Avoid generics like "office cleaning services". When you have your specific keywords dialed in compete hard to be #1 at the very top of the ads so your the first one people see. You may be paying a little more per click but you know that the people that are clicking are looking for what you offer. Google has a google ad estimator on their site that you can use to get an idea of what some good keywords would be.

BTW, check out bidcleangrow.com they have some cool tools and a blog on starting and running a cleaning business.
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post #7 of Old 07-15-2011, 08:06 AM
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to ease the keyword searching - google adwords has a tool for that. It shows up the global and local monthly searches for different keywords and the competition for them

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