Which social media website is best to elevate your business? - Page 2 - Cleaning Talk - Professional Cleaning and Restoration Forum
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post #21 of Old 03-14-2017, 03:23 PM
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Getting In Tune With Your Audience(s)

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Originally Posted by homecleaingmelbourne View Post
its all depend on what you offering. how you targeting your audience. social media is good to attract. if you can run ads then its too good. but you have to do experiments
Agreed. And each social media channel can be beneficial for different types of benefits. YouTube works very well for very technical businesses that want to provide product demonstrations for interested people. For example, a certain technique that can make a difference in the way a product or service lasts. Or a how to video.

Yet, Twitter would not be as effective for that kind of communication. (It is too difficult to demo something in 140 characters or less ) But Twitter is the social media tool of choice to announce very short sales or discounts to a loyal customer base! Something like: 1 HOUR ONLY! Call with coupon code: 20OFFYEKAPQ and get a 20% discount. Offer ends at 4:00 PM!

So, often times using multiple channels are good to have going. Just keep in mind that each one takes time and effort.

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post #22 of Old 03-16-2017, 05:08 AM
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Awesome information thanks for sharing.........
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post #23 of Old 03-16-2017, 09:22 AM
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No problem.

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post #24 of Old 04-21-2017, 08:44 PM
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Originally Posted by Oshkoshcarpetcleaning View Post
Not sure I completely understand the question, but I can tell you this. YouTube is owned by Google, so if you are looking for google ranking, make sure you have a Google My business page, and a YouTube Channel. Having a Facebook Page is also important. Twitter and Pintrest are on the list, but in my opinion not as high. I just went through all of this with my business, so if you have more questions, please do not hesitate to ask.
Currently developing online presence, including facebook and GoogleMyBusiness. However, creating some form of YouTube content would be a great idea for more online awareness.. Great idea!
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post #25 of Old 04-24-2017, 08:15 AM
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Originally Posted by Oshkoshcarpetcleaning View Post
Twitter and Pintrest are on the list, but in my opinion not as high.
I agree that in some specific cases, Twitter and Pinterest may not be worth the effort when compared to the ROI. Yet, we have experienced cases where Tweets show up in search results instantly. So, what that tells me is that Google is aware (to some degree) of what is being Tweeted, And, if someone is searching for a related topic at about the same time as the Tweet, Google may choose to show that Tweet as a search result.

In the case of Pinterest, it may not yield better Google rankings, but, for the right kind of businesses (or maybe the right aspects of business), Pinterest can produce many visitors or customers, and in some cases becomes a conversion stream all its own. There are cases where businesses were converting customers into sales directly from Pinterest without the customer ever going to Google.

The idea is that each social media tool is geared toward being very good at one specific aspect of social interaction. Learning how to leverage the tools is what gets results. Also, there is not one blanket rule that applies to every business for every social media tool.

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post #26 of Old 04-25-2017, 09:46 AM
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Originally Posted by hema77 View Post
Social media is the best free way to market your business, but do you know Facebook is the biggest social network .
I think G plus is the big social network, too.
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post #27 of Old 04-29-2017, 12:37 PM
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So... Here's a thought that might help (or hurt... results may vary?)
Anyways, the concept is simple enough but maybe a little hard to explain so I will try...

There are different types of customers. What I mean by that is they are all on different positions along the sales cycle.
Some are aware they have a problem (need cleaning services) and are actively seeking a service provider.
Others have been thinking about it but have yet to do any actual research into it- like maybe they just know they are going to put the house on the market and want to get the place cleaned up for it 'soon'.
Others are not aware they have a problem or maybe don't have a problem yet.

So, where are we trying to spend our advertising dollars?
Do we want to target the unaware they have a problem or don't have a problem group? Maybe- getting in front of these folks can have a positive effect if we can get our branding prominent in their mind so that when they realize they have a need (or a friend or family member expresses a need) we become better positioned for them to remember us and more likely to seek us specifically.

Or.

Do we want to get ourselves positioned so that when they know they have a need and start looking they find us first? These are the folks who are probably the easiest to close a sale with- we are solving their problems, and they are on a mission to get that problem solved/need fulfilled.

Now with all that said, where are each of these types of folks at?
Ask yourself a few questions and it will help... Do you go to Facebook to look for a dentist? What do you do on Pinterest? Does Twitter pop into your mind when you are needing a good carpet cleaning?
Now, each and every one of these outlets provide a great advertising benefit- but just different types of angles that we need to understand so that we can intelligently spend our limited advertising dollars effectively.

Google local search results is probably one of the absolute best places to get in front of people who are looking for a solution to their need/problem NOW.
This is why so many people are so concerned and motivated to get at the top of those search results. Yes, competition is thick for those spots- and rightly so because that's where you find people who will be looking to contract a service provider in the next day or week or so.

The social media? those are great for getting brand awareness things going. It gets us in their minds on a regular/recurring basis so that when they become aware of a need they might remember us.
This avenue is great for positioning us in a positive light and in many cases can also help in 'educating' them (maybe they weren't aware they had a problem until they saw your ad and realized that their carpets are filthy?).

Local mailers? Great for both types. You get into their homes and they see you. And the mailer causes them to think about their home and maybe educates them of their need. And those folks who are really interested in getting a good cleaning will be among them and some will use the flier to call you.

Anyways, I hope this concept helps to focus your mind on what it is that you want to accomplish with each advertising effort you make. Think of those early in the process and it might help you spend your dollars more wisely.
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post #28 of Old 05-01-2017, 11:39 AM
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A lot of good thoughts in that post Curtis.
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post #29 of Old 05-02-2017, 03:13 PM
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Get a facebook page and post article you write to your visitors.Make sure that each comment you make on facebook links back to your blog where you finish the article.You may have to pay for some traffic thru facebook to a targeted audience otherwise your chance of even getting visitors would be real slim.Use keywords in the articles you write.
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post #30 of Old 05-05-2017, 08:41 PM
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Facebook is the best social website, i think

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post #31 of Old 06-20-2017, 04:03 PM
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Quote:
The social media? those are great for getting brand awareness things going
. Paid advertising brings me the best results
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post #32 of Old 07-05-2017, 02:05 AM
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Originally Posted by curiouscookie View Post
Facebook can be cheapest and easiest
Is also the least in volume
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post #33 of Old 07-29-2017, 09:13 AM
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I use Facebook a good bit. I try to keep the ads under 80 dollars to acquire each customer, this ensures I will make my money back from the first clean.
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post #34 of Old 09-02-2017, 02:43 PM
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Check out needls.com for Facebook and Instagram ads. They can target your audience MUCH better than you (or I) ever could if we were to try doing Facebook ads ourselves. FB ads, Google Adwords, other paid ads can be incredibly hard to manage and the costs can get way out of control very quickly. Needls.com "learns" what works through a computer algorithm formula.
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post #35 of Old 10-02-2017, 10:48 AM
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try out localized ads on reddit. The CPM is pretty cheap and if you live in a large city there will most likely be a good-sized subreddit for it
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post #36 of Old 10-05-2017, 01:02 PM
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I think your question was about social media impact on google rank. If that was it then the best social media is the one that drives the most traffic to your web site. Other than that, there is no great impact of social media on rank. That said, social media can be a great driver of traffic to your web site. Main thing is that whatever social you use you have to treat it like your own personal newspaper publishing interesting stuff people will want to follow and make sure you use teasers that drive them back to the web. That is what I do with my house cleaning business in Olympia.

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post #37 of Old 02-12-2018, 05:45 AM
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For sure - first place takes facebook
with all that facebook ads manager and stuff
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post #38 of Old 04-17-2018, 08:23 AM
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Try LinkedIn..lot of potential customers there.
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post #39 of Old 10-28-2018, 10:46 AM
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Use google
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post #40 of Old 10-30-2018, 03:00 AM
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I would say Facebook, and running FB ads.
And to build brand, you could integrate YouTube as well.

There's a hairdresser that makes videos reacting to people either destroying their hair with a bad bleach job (or whatever) and episodes of America's Next Top Model makeovers.

And it actually makes sense and is pretty smart.

I'm not sure if there's a "cleaning show" out there, but you could make reaction videos or show people how NOT to make these DIY mistakes when cleaning - which will spout off your expertise.
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