What does my website need? and is a Facebook page worth it? - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 01-19-2011, 03:12 PM Thread Starter
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Question What does my website need? and is a Facebook page worth it?

Hello,
I'm brand new to the site and a newby to Sales and Marketing, however I've been around cleaning, construction, and restoration all my life.

The company I work for just hired me on to learn to do sales. They have been around for about 7 years and not needed much advertising due to a large network of other constractors in the area. Now I'm hired on to start building the marketing side of the buisness.

I would like to get a few opinions on our website, which was designed before I came on. It's not the prettiest, but has all of our info and other helpful things.

the page is http://www.appliedrs.com/

What can we do better on our site??

ALSO, we have a facebook page,
http://www.facebook.com/pages/Applie...54710581210278

and my second question is: Is facebook marketing working for you? Is it worth it?

(i hope im not breaking any advertising regulations by posting this info. If I am, please let me know, and i'll rephrase the post)

Joshua Tryban - Sales & Marketing
Applied Restoration Specialists - Bakersfield CA
661-587-8668

Last edited by jtryban; 01-19-2011 at 03:19 PM. Reason: unsure if breaking ad rules
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post #2 of Old 01-19-2011, 04:51 PM
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I'm new to this site too and in no way an expert but I would say 100% scrap the music. Music on any site usually kills it for me. Especially one that is on a 5 second loop. It will drive people crazy in no time. I had to click away before long. Then I tried it again but muted it the second time.

I am sure there are others that will post but I would just say that something a bit more simple would work. It might be because I am using a slower computer but the site took a little over a minute to load. That's a killer for me too.

The title of your business could be bigger and maybe up top as a header. The small window in the middle was very hard to work with. The employee pictures, which is usually a fun part of the website didnt really fit in that window.

I would push for a complete redo. Maybe move away from the flash stuff and go with a more tradtional looking site. Something more like this site that we are on now. It's a forum..yes but it looks great. Header up top. Loads instantly. Easily identified tabs to click on. Each click takes you to different page. Lots of white space.
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post #3 of Old 01-19-2011, 10:18 PM
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Your site loaded a bit too slow for me but then again it may be my internet connection. Other than that, the design is very nice. Your website can definately use some Search engine techniques (keywords, titles, meta, etc). Nowadays its good to have a nice website but its also important for people to be able to find it.

Social media is huge now and I always here 'facebook is the new google', so yes as a cleaning business owner and an online marketer I think Facebook is good to have. A nice design to complement the Facebook fan page would be beneficial too. Check out my fan page in my signature to see a sample of custom fan page design.
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post #4 of Old 01-20-2011, 07:09 AM
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Site loaded slow for me as well and I am on Roadrunner turbo. I agree get rid of the music.
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post #5 of Old 01-20-2011, 08:50 AM
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New Web site up date and you tube video need help.

Hello, everyone. I am trying to get some opinions on my you tube video and web site up date. I haven't had much response but I think they are good. But I know my opinion doesn't count. Thanks guys! I would really appreciate you help.
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post #6 of Old 01-20-2011, 09:18 AM
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Yes, loaded very slow (and i have a fast connection) and the music is not professional for a cleaning business. That would be more suitable for a music based business.

Also, the small box in the center where all the information gets loaded into is small. No one likes to scroll.

I would recommend making the site more simple, easier to navigate and more user friendly. It needs a lot of work. More information and less graphics.

Also, i can't access the source code but can see right off the bat that there is not metatag title, so would bet there are no metatag keywords either.

The graphic on the page shows a guy in a mold suit. if you are going to offer janitorial as well, you should have a picture that is more universal. Since that is what pops out as soon as people arrive on your site, they may not look further in the site to see what other services you offer.

Good luck!
Stacy
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post #7 of Old 01-20-2011, 09:28 AM
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To "AQualityAssured": Your site looks great! You have all the right keywords on there to get some good hits.
Some things you may consider. The menu on the side. The white text is hard to read. I would recommend changing that to black. If you can make the top pictures a bit smaller, that would be better. The pictures take up a lot of space (again, people don't like to scroll).
The resource services link on the bottom of the home page is a broken link. Always make sure all your links work b/c that counts against you in rankings.

Some things to think about when designing a website. You want to put in big letters what you offer and where and a contact number because most people will not read through the site. They just want to find the most important information and then call you. So, somewhere near the top, you should have your phone number (without having to scroll). You would be amazed at how many people don't even know how to scroll (i was!)

Good luck!
Stacy
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post #8 of Old 01-20-2011, 10:45 AM
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Agree drop the music
Slow load a turn off - I'd go away by 15 seconds
SEO not maximised agree

The question I would ask is who will land on your site. I presume that it is people who have searched for your services - you have four main ones.
Make sure this stands out. in the first page. People come to your page because they searched mold remediation and googled pointed to your website Make that obvious in the first page. (Which is done by the tabs at the top on the services page). But the mold remediation wouldnt stand out all that stands out is "Applied restoration specialist". Help me find mold remediation unless I am desperate I will now start reading the scroll down item. Or look around then click on services and finaaly find mold remediation.

Your mold remediation service is now supposed to sell your services to me. When I go to mold remediation page I see guys in gear. Have they done an excellent job? Before and after pictures and testimonial on the same page would be good. Your website is to convert your leads. When they contact they should already be impressed and want you to do the job.

IF i landed on your site for janitorial work I would think that you dont do that. If I landed on your site when searching for water damage restoration I wouldn't think that that was part of your services on the first page. I would leave again.

I guess what I am saying is first page highlight your services straight away.
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post #9 of Old 01-21-2011, 04:45 PM
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Your site did load a little to slow. I would try and get that to open a little faster. Maybe change the music on there also. I believe that having a Facebook page is a great idea for marketing. Facebook is the craze right now! You would be amazed at how much time people spend on there. We have one and we are working on building a friend base now.
http://www.facebook.com/pages/Discou...ts/93689168707

Amanda
http://www.discountcleaningproducts.com/default.asp
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post #10 of Old 01-24-2011, 04:53 PM
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Thanks Stacy for viewing A Quality Assured Cleaning Services

I was considering changing some things but without any feedback I didn't know what I should do. I will be updating my web page soon and re post it.


I still need others please if possible to look at http://aqualityassured.com/default.aspx

if any one wants to comment on it, I sincerely appreciate it. Every little bit counts.


We all are here to help each other. Thanks Stacy and others.
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post #11 of Old 01-24-2011, 07:21 PM
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Loading speed is a killer. If you didn't ask to evaluate your site, I would have closed it before it loaded.
I don't like the colors on the front page. This grey colour puts me into some depressed state of mind.
I don't like the domain name, I would rather create a domain name that has keywords in it.
Also, you need to put more content into it.
Good luck on redesign, I'm looking forward to see how you would change it.
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post #12 of Old 01-26-2011, 05:58 PM Thread Starter
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Thank you for all the help. We will be changing the whole site around soon.

RE: A Quality Assured - very nice site. I would say put the title of the company in larger font at the top above the first pictures, maybe with "cleaning services" underneath "A Quality Assured", to make it more understandable. Also there seems to be a lot to read. Its good info, but needs to be separated out a bit more, so the reader doesn't feel like its a whole page of text to read. Grab the attention with short phrases or points, then maybe link to the extended description.
just my opinions.

Joshua Tryban - Sales & Marketing
Applied Restoration Specialists - Bakersfield CA
661-587-8668
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post #13 of Old 01-27-2011, 01:50 PM
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Just like other said site load way too slow, and I would drop the flash intro. From what i know flash is not good for SEO.
To me all the paid per click or paid per impression are not worth it, you are better off join a affiliate program.
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post #14 of Old 01-28-2011, 03:34 PM
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I agree with the others. The site loaded way too slow, and I have a really fast internet connection. Additionally, I would also recommend dropping the music. It was pretty jarring.

While your looking at the website as a project, stand back for a minute, and pretend in your head that you are shopping for your companies services or products. Was it a good experience? Did you find everything you were looking for with in the first 2 or 3 minutes? And all of that was just from a prospective client point of view.

From an SEO point of view, the Google search engine has no use for flash (not that flash is bad..... its just has no SEO purpose). I would recommend making each piece and part of your website search engine friendly and usable. As if your creating the website for the CLIENT, with an underlying purpose of designing it to be search engine friendly.

So:
  • Drop the music
  • Add something more SEO valuable than flash
  • Find a way to decrease load time

Thats just my two cents though. I'm just a carpet cleaning guy. What do I know? haha!
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post #15 of Old 02-02-2012, 12:37 AM
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Social networking sites like Facebook and Twitter are the best sites for promoting your business, services and website online for better visibility.
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post #16 of Old 02-05-2012, 05:22 AM
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First off, let me just say "Nicely Done!" Creating a site from scratch and asking for suggestions isn't easy by any stretch of the imagination. You've created a nice working model and you're well on your way to having a fantastic site.

I do have a few suggestions that should help, though:

1. You definitely want to ditch the flash ASAP for all of the reasons mentioned above. Load time, SEO, incompatible or out-of-date browsers/plugins...

2. Add your location. Anyone going to your site (including Google's crawlers) wants to know where you're located. I searched your phone number to find out what state you're in.

3. Define "restoration" immediately on the landing page. You know what you do and what you mean by restoration, but the people clicking on it may not. Concrete restoration, art restoration, hardware restoration...there are 1,000 types of restoration outside disaster restoration. Your visitors and Google need to know what it is (exactly) that you do immediately when they load your site.

4. Title your page. Right now, the page title is "appliedrs flash". "Applied Restoration Specialists - Setting the Standard" would be a nice start.

5. Consolidate some of your tabs. There are 12 main tabs with subtabs in most of them. Remember The Golden Rule: K.I.S.S - Keep It Simple, Stupid. Lean and mean is the name of the game. Think about how you can combine some of your efforts and capitalize on what you want visitors to click on.

6. Facebook is fantastic for any local company, ESPECIALLY a disaster restoration company. A quick adjustment you can make to your Facebook page is to create a vanity url for it. Once you have 25 "Likes" on your page, Facebook allows you to change the link to something more memorable than the 45-character default url it gives you (i.e. instead of http://www.facebook.com/pages/restor...76764835723593, I can set up www.facebook.com/RestorationMarketer so people can easily remember it). Here's the link to set up your own vanity url for your page and/or your profile (Facebook calls it a username): www.facebook.com/username

Hope this helps!

Chris Perry
More Floods, Inc.
(866) 667-3356
Connect with me:
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post #17 of Old 02-05-2012, 05:24 AM
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First off, let me just say "Nicely Done!" Creating a site from scratch and asking for suggestions isn't easy by any wild stretch of the imagination. You've created a nice working model and you're well on your way to having a fantastic site.

I do have a few suggestions right off the top that should help, though:

1. You definitely want to ditch the flash ASAP for all of the reasons mentioned above. Load time, SEO, incompatible or out-of-date browsers/plugins...

2. Add your location. Anyone going to your site (including Google's crawlers) wants to know where you're located. I searched your phone number to find out what state you're in.

3. Define "restoration" immediately on the landing page. You know what you do and what you mean by restoration, but the people clicking on it may not. Concrete restoration, art restoration, hardware restoration...there are 1,000 types of restoration outside disaster restoration. Your visitors and Google need to know what it is (exactly) that you do immediately when they load your site.

4. Title your page. Right now, the page title is "appliedrs flash". "Applied Restoration Specialists - Setting the Standard" would be a nice start.

5. Consolidate some of your tabs. There are 12 main tabs with subtabs in most of them. Remember The Golden Rule: K.I.S.S - Keep It Simple, Stupid. Lean and mean is the name of the game. Think about how you can combine some of your efforts and capitalize on what you want visitors to click on.

6. Facebook is fantastic for any local company, ESPECIALLY a disaster restoration company. A quick adjustment you can make to your Facebook page is to create a vanity url for it. Once you have 25 "Likes" on your page, Facebook allows you to change the link to something more memorable than the 45-character default url it gives you (i.e. instead of http://www.facebook.com/pages/restor...76764835723593, I can set up www.facebook.com/RestorationMarketer so people can easily remember it). Here's the link to set up your own vanity url for your page and/or your profile (Facebook calls it a username): www.facebook.com/username

Hope this helps!

Chris Perry
More Floods, Inc.
(866) 667-3356
Connect with me:
Facebook LinkedIn Twitter
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post #18 of Old 02-09-2012, 01:52 AM
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Social networking sites like Facebook, Twitter, Google + are the best sites for promoting your business, services and website online for better visibility and make potential customers...
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cleaning business , fire damage , mold remediation , restoration , water damage

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