A good domain is very important for a small business. It is the first impression that a customer gets of your business. The domain for your small business is equivalent to your online brand. Before even viewing your website, your customer will judge your domain name. If it is too long and complicated, the customer will already be declined. This can happen if your domain name is very long, includes hyphens, abbreviations, homonyms or complex words that the average person is not used to seeing. On the other hand, if your domain name is short, simple and to the point, your customer will not judge it negatively and already be inclined to visit your small business website. Ensure that you don't lose any customers or potential ones in such an early stage by not having an adequate domain name to represent your small business.