Just thought I would chime in here about the importance of an optimized web presence. By optimized I mean, search engine friendly for local searches. People in your area are searching for cleaning services online in mass and finding mostly yellow pages ads in the actual local search section of Google maps. But if you can get seen for the actual search listings on Googles main search index for your area code, you will get a lot of business for very little effort and very little money compared to the yellow pages.
Part of our Suze and Ev method for starting a cleaning business is the optimization of a web presence for local searches. The up front effort is quite intensive, but you will get probably up to a third of your jobs from this resource spread out over many years, possibly indefinately. Once you are optimized, the effort required is practically nil.
This effort will also set you apart from the majority of cleaning professionals, who just are not web savy. Now, this does not mean you should go out hire a web designer to make a stunningly beautiful website. That will do nothing for search results in your area, that is basically an expensive over achieving business card or flyer. You should put your effort into content that gets you seen for local searches.
There are also ways to promote your business through ppc ads on Google, Yahoo and MSN. This is more like traditional advertising, where you pay up front for an ad that is triggered by search terms. More about that later.
I hope this introductory rant about building a web presence has been useful. If you would like more information I would recommend SBI!
and you can contact me through our contact form on our start-cleaning-business.com website.