: Titles and Content Structure
Your title and structure of your website also need proper keyword usage. You can pretty much look at the structure of your webpage as an essay. Included in every essay, there should be at least 3 key attributes:
1. Thesis statement: The title of your webpage is basically a thesis statement. It introduces the webpage to the readers. Your title should be completely relevant to the content you want to discuss on the page. Let's use the "Air conditioning repair guy" again to create an example. A good title for an AC guy in Phoenix would be, "Air Conditioning Services and HVAC Repair Contractors in Phoenix AZ". You see, this topic/title lets the reader know that this page is going to be about Contractors that perform HVAC and Air Conditioning repair services in the city and state of Phoenix Arizona. Once again, this statement helps the reader understand what kind of website they are on and also helps Google know what keywords they should rank you for.
2. Body Paragraph: Usually This is the heart of where most of your words/content are going to be read. Usually, the body paragraph is around 3 paragraphs or so and follows the keywords that were mentioned in the title. In this case our first paragraph would be about "Contractors", the second paragraph would be about "HVAC repair" and the third paragraph would be about "Air conditioning service". The body paragraph helps backup your main topic. By using these paragraphs properly, you are mentioning additional information about your keywords that helps the reader understand your content and helps Google categorize you better.
3. Conclusion: The conclusion of an essay wraps up the information you just talked about and mentions the topic once again. This could be the same as the closing of your website. Most websites make a statement at the end of the webpage. For example: For our AC guy, his conclusion would read, "If you need HVAC Repair or Air Conditioning services for your home or business in Phoenix AZ, Please contact us".