15 Tips to Create Killer Website Content:
Start with a clear navigation.
Use conversational English.
Avoid industry jargon.
Provide all the relevant information.
Leave out the hype.
Make your home page a to-the-point summary.
Create unique landing pages for specific topics.
Let pictures help tell your story.
Include trust-building content.
Keep your website up to date.
Use a straightforward layout.
Make it easy for visitors to contact you.
Keep forms simple.
Include a call to action on nearly every page.
Make it perfect or as close to it as you can get.