Website Pricing Strategy - Cleaning Talk - Professional Cleaning and Restoration Forum
 
Thread Tools Display Modes
post #1 of Old 09-16-2015, 05:11 PM Thread Starter
Junior Member
 
Join Date: Sep 2015
Location: Fayetteville, North Carolina
Posts: 11
Website Pricing Strategy

I was wondering if anyone has any opinion on the pricing strategy that I am using for my website. Basically I am putting high prices on my website in the hopes of attracting customers with coupon advertisements. I figure most of the customers who visit my website will be from coupon ads which will offer a 20% discount so the prices on the site are around 20% higher.

http://Scrubtechcleaning.com
Professional cleaning and carpet cleaning solutions
Scrubtech Cleaning is offline  
Sponsored Links
Advertisement
 
post #2 of Old 09-16-2015, 11:28 PM
Senior Member
 
sprintcar93's Avatar
 
Join Date: Nov 2006
Posts: 961
Where are the high prices at? I must have missed them. The prices I saw are pretty low. As a matter of fact, no joke, the prices you have on your site are the price I give if for some reason I have a schedule I need to fill to keep a worker busy so I lowball to get the job until I can QUICKLY fill that spot with a real paying customer and then dump the low paying customer.

Do what?????? 20% off those prices? And to give wax or carpet cleaning away with the regular cleaning?

First thing you need to do.... throw away the calculator you used to figure up your profit because that thing is broken.

Step 2... go get new calculator from $1 store.

Step 3... refigure profit. No joke, if you don't know how to figure your profit ignore steps 1 & 2. Just ask and me or someone else can show you how.

Let's take the $70 job. Once you get to making any money at all you will be in the 25% tax bracket. So before you ever squirt 1 drop of window cleaner you're already down to $52.50 (in the 15% tax bracket you would be down to $59.50). Being like most others you probably use $4+ of supplies per house so now you are down to $48.50 or less. Gas to get to the house. Insurance. So now you're in the low $40's and by the time you figure every other thing in you are in the mid or upper $30's. Technically that CPA at the end of the year gets a cut of every job even if it's a few cents... they don't work for free. That website had to be paid for at some point... and it might have monthly fees. All the other things that will cost you money such as new bottles when the sprayer stops working. You're going to have to save a few pennies from each job so when your vacuum breaks you can get a new one. Now let's take that 20% off and you will be right about $20 or less. And that is if you clean alone. If you have employees you would actually be paying out of your pocket to have that job done. And you thought I was being a smart (*).

These are all things no one thinks about because most people don't have a detailed plan.

Not to mention that only crazy people give a price without seeing the house first. No way can you give a price without seeing it. Set a goal for yourself to make lots of money in this business and you can't do that without seeing the house first. Go look at the house... if you think it will take you 3 hours then bid it at $35 or $45 an hour. And you must have a minimum.... if they only want a bath and a bedroom cleaned and it will only take you 1.25 hours you must have a minimum of say $75 so you can't go below $75. You saw how low that gets before it goes in to your pocket. If they say no, thank them for their time and go get a real paying customer. You can make $15 an hour at McDonald's. Ok, maybe not.... But you get what I'm saying.

Go after the small house you can clean in 2 hours and charge $95... those are the money makers. Especially if you get workers down the road.

Last edited by sprintcar93; 09-16-2015 at 11:36 PM.
sprintcar93 is offline  
post #3 of Old 09-17-2015, 07:55 PM Thread Starter
Junior Member
 
Join Date: Sep 2015
Location: Fayetteville, North Carolina
Posts: 11
You may be right that the prices are low for the services being offered but we just started the website and have recently been making a push to get more quality jobs. Previously we were receiving even less for jobs so at least we are moving in the right direction. The low priced jobs such as $70 are for a basic service which includes only bathrooms, kitchen, and floors and doesn't include free carpet cleaning or hardwood floor polishing.

You're probably right about putting prices on the website but the prices are labeled as average prices and it's something that we decided to give a try. Do you think that all the prices are too low or just some? We have a couple of weekly clients with homes around 3000- 3500 sq. ft and with the prices on my website we would be charging them $150 minus 20% discount equals $120 a week. $480 seems like quite a lot to be paying monthly for cleaning. What type of prices would you recommend?

http://Scrubtechcleaning.com
Professional cleaning and carpet cleaning solutions
Scrubtech Cleaning is offline  
Sponsored Links
Advertisement
 
post #4 of Old 10-05-2015, 07:14 PM
Senior Member
 
sprintcar93's Avatar
 
Join Date: Nov 2006
Posts: 961
How many man hours does it take to clean the 3000-3500 houses?

My prices would be totally different than yours.

Sorry, I just saw this post.
sprintcar93 is offline  
post #5 of Old 05-10-2016, 11:03 AM
Member
 
Join Date: May 2016
Location: Oshkosh, WI
Posts: 36
you are priced too low.
Oshkoshcarpetcleaning is offline  
post #6 of Old 05-12-2016, 11:35 AM
Junior Member
 
Join Date: May 2016
Posts: 22
Are you going to have a different phone number for these calls so that you know how much to charge the person? It seems like that would be kind of confusing.
jessicabaugh is offline  
post #7 of Old 05-26-2016, 04:07 AM
Member
 
Join Date: May 2016
Posts: 51
Thanks for the sharing.
developer is offline  
post #8 of Old 07-06-2016, 12:51 AM
Junior Member
 
Join Date: Jul 2016
Posts: 15
Great post,Thank you for sharing this information!
website design is offline  
post #9 of Old 07-10-2016, 02:38 AM
EvaGreen is offline  
post #10 of Old 07-18-2016, 11:32 PM
Junior Member
 
Join Date: Jul 2016
Location: Canberra, Australia
Posts: 22
We use a similar strategy but 20% seems to be a bit too much. Keep in mind that some leads may not have a coupon and decide not to use your service due to high pricing.

Kathleen Doyle
cleanservice is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Cleaning Talk - Professional Cleaning and Restoration Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Tips for creating a Good Website/Your Website ? nsidla Websites, Software, and Computers 41 01-10-2019 10:36 AM
Pricing wbell Commercial Cleaning 7 07-08-2018 01:37 AM
Need help with pricing Maids a la Mode Commercial Cleaning 15 04-11-2013 05:12 AM
Replaced Old Website for New Website AZ PowerWash Pros Websites, Software, and Computers 8 09-27-2012 03:29 PM
Help With Pricing doug6423 Roof Cleaning 5 04-22-2008 07:20 AM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

 
For the best viewing experience please update your browser to Google Chrome