(Search Engine Optimization) is very important for businesses today. If you want to be able to compete on a powerful level with other businesses in your niche utilizing SEO
is very important.
The main benefit of SEO
is exposure to your target market. SEO
is basically just optimizing your website (using on page optimization and off page optimization) to let the search engines know exactly what your site is about and the precise search terms they should rank your site for.
The power behind the effectiveness of SEO
lies in the concept of inbound marketing. Inbound marketing is positioning valuable content, that your target market needs/wants, in front of the consumers who are ACTIVELY searching for it.
When you use inbound marketing techniques like this it's way more effective then using outbound marketing like paid ads (PPC, TV, Radio etc) because instead of providing people with the content they're looking for, you are interrupting whatever they're currently doing to show them something they may or may not be in the market for.
Many times even if they are in the market for the product or service you are advertising to them, they aren't ready to buy, whereas if they are actively searching for the product or service most of the time they are ready to buy.
I've done SEO
on my carpet cleaning
site for myself and it's worked pretty well so far. I recommend everyone to look into how they can use it to position they're services in front of their most-likely-to-buy customer!