That's great! Your enthusiasm will get you a long way in this business.
Yes, I have been through a lot, much more than I will talk about here. But none of that matters, because I feel good about myself now and know I can go through troubles and succeed. The past does not matter, it is only NOW that does.
My passion for honesty came out of being quite ill some years ago. I try not to lie to myself, or anyone else. In my business, I never make promises I cannot keep. I want my customers to know they can count on me. I am never, ever late to a job, and I always send a simple email reminder at least a couple days ahead.
Marketing myself has been quite interesting. As I gained experience and got truly GOOD at my work, I slowly saw how to market myself. I happen to love cats, really love cats. I have always had at least one cat in my home. I originally advertised myself as doing pet sitting. But that didnt work well because most of the jobs were to sit dogs. I dont care for dogs and dislike lying, so I backed out of pet sitting. Instead, I marketed my cleaning business by saying publicly how much I like cats, and dont mind "kitty messes" when cleaning. What I found - and it did not surprise me - was that a lot of cat owners are sort of sensitive about hiring someone to clean if they have cats. Some house cleaners dislike cats, and resent cleaning up kitty litter, throw up, etc. They also worry that the cleaner will leave a door open and let the cats out. Well, none of that will ever happen with me! As time went on, more and more of my customers had cats, and guess who takes care of them when the owners go away? ME. This has worked out very well for everyone involved. I guess I found my niche market! And that is something for you to consider - what talents and skills do you want to highlight when looking for new customers?