I am new to the cleaning talk as well. I see you are based in Maryland. What area of maryland are you cleaning in? How is the startup going fo you? We "officially" started out business in October 2007. But all the paperwork and licensing and insurance took forever! We have some great employees (6), and that is key I think! Good Luck, and I would love to hear from you!
I'm sorry! I just saw this, 1st Mate.
I am in the Prince Georges/Montgomery County areas of Maryland. You and I are pretty far apart.
To answer your questions:
1. Thus far, smooth sailing with the start up
2. Unlike you, our paperwork went through rather quickly. I paid extra to have it "rushed" through.
3. Likewise, my insurance went through rather quickly.
4. My phones are ringing constantly now. Like you, I invested a huge amount of money in advertising....but I could not afford a billboard and am impressed that you have one!
You inspire me. In less than 6 months you took your business from "zero" to up and running with two full crews, apparently working full time. I love it!