Best Marketing Tactics? - Cleaning Talk - Professional Cleaning and Restoration Forum
 
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post #1 of Old 06-27-2018, 09:08 AM Thread Starter
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Best Marketing Tactics?

Hi,

What are some of the best marketing tactics you have used to get jobs?

Door hangers, going house to house or paying someone to place door hangers on door nobs

Mass Mailer, paying the post office to distribute your flyers on their mail routes

Google organic traffic, writing great content on your website and building authority to rank on google

Google AdWords, paying for the top spot on google

Facebook, creating Facebook posts and sharing them

How else are you getting jobs?

I have been working on my pressure washing website. We provide Houston pressure washing services.
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post #2 of Old 09-21-2018, 03:42 PM
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Coleman, first I'd like to say Hello from a fellow Houstonian. I checked out your website and would like to give you a big props. How long have you been in business? And how is business going for you behind the walls? Please, don't let me discourage you, but maybe I can save you some money on where to spend your marketing. lol

I am an entrepreneur coming from an entrepreneur family. I had a landscape business up in Austin, that grew huge. Nearly 200+ weekly customers when I sold the business and equipment to a relative.

We relocated to Houston for my wifes job. I decided after almost 10 years of Landscaping, it was time for a change. I thought "Soft Washing" was the next big thing and would be a hit, so I went that route when moving to Houston. With that said, I'm one of them "Go-Getter" type people and tried to make it work and I just can't, and I hate to say can't, but it's gotten to the point to where I can no longer pay my bills. Like I said, don't get discouraged or let me discourage you, I'm just giving you my end of the story. It looks like you are doing much better than myself and I give you props.

With that said, I just can't find the clientel here in Houston. I own my own commercial printer. I do print runs in-house have put out flyers for the entire last year for "Soft Washing" here. I've tried informative flyers, scare tactic flyers, mold and mildew flyers, curb appeal flyers. I just can't get people in Houston to spend money. I even target the same houses over several times, with visible mold all over their home, it just seems people don't care here.

I decided to go back into landscaping next year and find a steady clientele again. Like I said, don't get discouraged by my post hopefully I can save you money on your marketing efforts. In my opinion, you are probably doing a lot better off with just your website, than I am passing out thousands of flyers weekly. Which is odd, because I had a great response from lawn care flyers over the many years in that business.

With that said, I ran myself broke trying to make things work. I'm experienced in Soft Washing. If you decide you need some help or a worker to finish out the year, please let me know I am desperate to get back on my feet and hopefully make a comeback in the landscape business.

I'll check this thread and keep my eyes peeled on my pm. But as mentioned, please keep me in mind. I even have my own equipment and so on. I'd be more than willing to come bust but for you into next year if you need a dedicated worker that
likes to make money. Just being honest, it wouldn't be long term as I mentioned I want to get back on my feet and get back into
Landscaping after taking such a hard hit on this venture. But I am one of those guys that doesn't mind working until dark, Saturdays, Sundays, or even all the time.

Keep me in mind and I wish you the best of luck on building your business man!
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post #3 of Old 09-21-2018, 05:56 PM
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Know what you truly are good at and what you really LOVE about your job. Then use that in whatever marketing strategy you end up doing. Always empathize your strong points.
Me, I am very good at cleaning floors and bathrooms plus I truly like being around peoples pets. I market those things.
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