Charging too much?
I live in Louisville Ky and the cost of living is pretty low.
The standard rate for a 2 bedroom 2 bath in this area is $85.00 for a bi-weekly client. Not even an hour of work. I do not charge by the hour, I charge by the # of bedrooms and baths.
The standard in this area is $95.00 an hour. First-time-in cleaning for this size house or apartment would be around $150.00 - $200.00 depending on how much time it would take to do the first time in. Specials (one time cleaning, which I do charge by the hour) goes for $105.00 an hour.
I worked for a large cleaning franchise for a year in order to prepare myself for opening my own cleaning business. You are selling your expertice. Never price too low to get clients. If a potential client does not want to pay for the service you provide, some one else will.