How do you market your services
I have a question for those who have been in this business longer than I-
What do you think is the best way to market your services?
For my recurring customers I would ideally like to target high end homes and offer a more "elite" style of service for more $$ (incorporating aromatherapy, all green cleaning, make the beds hotel style, etc.) My hourly wage is decent now, but I think I can offer something that is difficult to find in my area. If I can get my foot in the door, I think I can sell what I do as being something special, but I need to be face to face with the right potential customers.
I know some of my customers really talk me up to their friends and coworkers, but word of mouth just hasn't been catching on (I'm guessing it's the economy.) Craig's List has worked out well, but I'm not sure it's the best way to reach the audience I am looking for.
I talked to a lady recently who has been cleaning for about 30 years and makes really good $$ working for some of the wealthiest people in my city. Her advice was to bide my time, and once I get that one really, really, good customer, others will follow.
I've really been thinking a lot lately about different ways I could "up my game" or branch out in this business. This is just one of my ideas. If you've read any of my other posts, then you know I've also been thinking about doing foreclosures, and/or starting a tile and grout cleaning/restoration biz on the side. I'm in a good situation in life right now where I can experiment with different things in work without having a lot to lose. I'm in it for the long haul, and what I'm wanting to do is gradually build up my business over next three or four years, so that by the time my daughter starts going to school, I can be working full time, making a decent second income for our family.
Thanks for reading... I do tend to ramble.